// BLOG
Field notes, reports, experiments.
What our team learned this week. None of it is speculation; each one is grounded in a case, a test, or a data analysis.
- SEO
Core Web Vitals 2026: What actually matters
Two years since INP replaced FID. Data from 60 sites in our portfolio shows which metrics deserve a budget — and which don't.
By Mert Can Yılmaz6 min read - Analytics
Cookieless attribution without losing your mind
Server-side tagging isn't a 'nice to have' — from Q3 2026 it's mandatory just to stay measurable. Migration notes from three clients.
By Elif Demirtaş5 min read - Industry
TikTok Shop Türkiye market playbook
TikTok Shop is scaling its Türkiye pilot. Three brands in beta share what they learned in the first 90 days — what to do, what to skip.
By Selin Aksoy7 min read - Paid Media
Multi-touch attribution: when it works, when it doesn't
Every agency's favorite buzzword. In most cases it's an illusion you're paying for. When does it actually drive a decision?
By Burak Özkan5 min read - Industry
MENA e-commerce trends · Q2 2026
Saudi Arabia, the UAE, and Egypt — paid media and marketplace dynamics across a quarterly read.
By Yara Khalil6 min read - SEO
AI Overviews: how to rank in the generative SERP
Google's AI Overviews is redefining organic traffic. Three practical rules from a test across 40 queries.
By Mert Can Yılmaz6 min read
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