Google Ads Management

Conversion tracking tells Google Ads which valuable action followed an ad interaction. According to Google Ads Help, a conversion action is defined in the account and connected to a page or event through the Google tag or Google Tag Manager; actions after an ad click or qualifying view are attributed to it. We document which actions are primary (they feed Smart Bidding) and which are secondary (observed only).

Enhanced conversions send hashed first-party data such as an email address or phone number from the conversion page to Google; Google Ads Help describes this as improving measurement accuracy when cookie signals are limited, with the data hashed using SHA256 in the browser. Enhanced conversions for leads match qualified opportunities uploaded from the CRM back to the original click.

Consent Mode v2 lets Google tags adjust to the user's consent choice, carrying the ad_user_data and ad_personalization signals in addition to ad_storage and analytics_storage. Google Ads Help documents that measurement and personalisation features for users in the European Economic Area depend on these signals, so for a Turkish clinic or store acquiring customers from Europe this is a requirement; domestic traffic uses the same setup with KVKK-compliant consent management.

Linking GA4 to Google Ads closes the loop: GA4 key events can be imported as conversions, and GA4 audiences become remarketing lists and audience signals. Google Ads Help notes that importing a GA4 event while also measuring it with the Google tag double-counts it, so we choose one source per action.

A Google Ads budget is worked backwards from the goal. First the business target is written down: consultations or orders per month and the acquisition cost the margin can carry. Then search volume, estimated cost per click and the landing page's conversion rate give the clicks required and a budget range. Real figures settle in the first weeks.

Smart Bidding strategies (target CPA, target ROAS, maximise conversions, maximise conversion value) only work when conversion tracking is reliable and volume is sufficient. Low-volume accounts start on maximise conversions and move to a target-based strategy as data accumulates. Google Ads Help describes a learning period after each significant change, and we leave the strategy alone during it.

Budget pacing is how a monthly budget is spent across the month. Google Ads Help documents that daily spend can reach up to twice the average daily budget on some days, so we monitor the weekly spend rate to stop the budget running out early or sitting unspent. Brand Search, non-brand Search, Shopping and Performance Max each get their own budget and target. There are no prices on this page; the model is proposed after the audit.

Responsive search ads let Google assemble headlines and descriptions, which raises the bar for copy: every headline has to stand on its own and still match the keyword and the landing page. That match drives Quality Score, the lever that lets the same click cost less.

Ad assets (formerly extensions) such as sitelinks, callouts, call, location and images enlarge the ad and lift click-through rate. We write each language natively; an Arabic ad is written for Gulf search behaviour, not translated. Ad testing runs on a calendar: one variable, enough impressions, then a decision. Image and video assets are produced together with our social advertising work.

In Türkiye, YouTube is as much a daily habit as Google Search, and for many services the buying journey starts with a video. Video action campaigns and Demand Gen connect that attention to measurable conversions, with placements split by objective. Turkish-language creative, a clear promise in the first seconds, frequency caps and brand-safety settings are standard.

Yandex is a second search and maps ecosystem in Türkiye, visible mostly through Yandex Navigator and Yandex Browser users. Yandex Direct places ads in Yandex search results and the Yandex Advertising Network, with conversions measured through Yandex Metrica goals. Not every account needs it: we check the Yandex-referred share in your GA4 data and the competition, then recommend a separate test budget or none. When it runs, it appears in the same report with the same conversion definitions.

We are a Google Partner agency and claim no title beyond that. We do not lead with result figures because they are unverifiable to a reader and depend on your margin and landing page more than on us.

Our model keeps one order: measurement, structure, optimisation, report. We do not open budget before conversion tracking is verified, we do not discuss ROAS before brand and non-brand are separated, and we do not launch Performance Max without guardrails. What we will not promise: a specific ROAS, a specific cost per lead or results by a date. What we commit to: correct measurement, transparent account access, a readable monthly report and a plain statement of what is not working.