Digital PR & Authority Building

Coverage starts with an asset that answers a question a journalist already has: an original data study built from your anonymised data or public datasets, a survey with a transparent sample and method, expert commentary on a current issue, a small free tool such as a calculator, or a visual explainer of a complex topic.

Each idea passes three tests before production. Does it contain a new fact or a credible point of view? Would the target publications' readers care? Can you defend the method if an editor asks? Ideas that fail are dropped early; outreach cannot rescue an asset nobody needs.

The asset lives on your site, near the related commercial cluster planned in content SEO, so earned authority flows to pages that matter through internal links. Method notes, sources and dates are published with it, because editors and AI systems that quote figures check them.

Not every campaign needs a big asset. Reactive PR, often called newsjacking, means offering an informed comment while a story is still developing, such as a regulation change or a widely shared report. Commenting where you have no real expertise weakens credibility, so we stay selective.

Expert sourcing platforms and journalist request services list questions from writers looking for sources. We monitor relevant requests, draft answers with your named expert and submit only where the fit is genuine. Your expert approves every quote; in health or finance, your own qualified people approve the wording.

Outreach follows simple etiquette: research what the writer covers, put the story in the first lines of a short personal pitch, offer data or a quote rather than a link request, follow up once at most, and respect embargoes and a polite no. Nobody is contacted in bulk.

A link is worth having when the linking page is topically relevant to yours, the link sits in editorial content a writer chose to include, and the site has a real audience. Third-party authority scores help with sorting but do not replace looking at the page.

We also check qualification. Google Search Central documents three rel attributes: sponsored for paid or affiliate links, ugc for user-generated content and nofollow as a general hint. A qualified link from a well-read publication still brings readers and brand searches, so we report it.

Not counted as wins: site-wide footer links, pages that exist to sell links, scraped copies and links with clearly negotiated anchor text.

Google Search Central's spam policies describe link spam as links intended to manipulate rankings: buying or selling links that pass ranking credit, excessive link exchanges, automated link creation, large-scale guest posting with keyword-rich anchors, and optimised anchor-text links in articles or press releases distributed elsewhere. Google may ignore such links or take manual action.

Our practice follows from that. We do not buy links, build or rent private blog networks, arrange link exchanges, sell link packages, or promise placements in named publications before an editor has decided. Coverage is pursued case by case, and some campaigns will not land.

On cleanup, Google's guidance is that most sites never need the disavow tool; it is meant for a manual action or many unnatural links you or a provider created. We review your profile but recommend a disavow file only in that situation.

Not every mention carries a link, and an unlinked mention is not worthless. It puts your brand in front of real readers, can lead to branded searches, and adds to the body of independent text that describes who you are and what you do.

Where a publication mentioned you without a link and a link would genuinely help its readers, for example to the study it quoted, we ask politely once. Where it would not, we leave it.

Mentions also matter for AI search. Assistants such as ChatGPT, Gemini and Perplexity compose answers from sources they retrieve, and AI Overviews draw on pages Google indexes. Accurate descriptions of your brand on independent sites give them something to cite; we treat this as a contributing factor, not a lever.

A story that works for Turkish business media rarely works unchanged for English trade press or Arabic and Persian-language outlets. Each market has its own agenda and pitching conventions, so angles are chosen per market rather than translated.

Pitches, asset summaries and expert quotes are produced natively with reviewer approval in each language, with right-to-left layout checked for Arabic and Persian materials. Persian-language outreach targets Persian-speaking audiences and publications worldwide. On your site, each language version of the asset is set up with hreflang through international SEO, so earned links reach the right page for each audience.