HEALTH TOURISM · CLINICS
Health tourism SEO and medical tourism marketing for clinics in Türkiye
Ranking is only half the job; the other half is turning inquiries into booked consultations.
Health tourism SEO is the work that makes a clinic in Türkiye visible when patients in other countries search in their own language: market-by-market keyword research, native-language content, a multilingual technical setup, verifiable trust signals, and measurement from first inquiry to consultation. As part of wider medical tourism marketing, SEO Evaluate does this in Turkish, English, Arabic, and Persian for clinics in aesthetic and plastic surgery, hair transplant, dentistry, medical aesthetics, dermatology, and obesity surgery. We are a marketing agency: we don't refer patients, act as a facilitator, or promise rankings or patient numbers.
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DEFINITION
What is health tourism SEO, and how is it different from local clinic SEO?
Health tourism SEO is the work that makes a clinic in Türkiye visible to patients in markets such as the UK, the rest of Europe, the Gulf, or Iran when they search in their own language. Local clinic SEO helps a clinic stand out in one city, in one language, and on the map. Health tourism SEO plans for a different search behavior in each market, a decision process that can take weeks, and the trust checks patients make across borders.
UN Tourism uses health tourism as the umbrella term for wellness tourism and medical tourism: travel whose main motivation is to contribute to physical, mental, or spiritual health through medical and wellness-based activities. Medical tourism is the part that uses evidence-based medical services, such as diagnosis, treatment, and rehabilitation. Patients and clinics often search for "medical tourism" and "Turkey", while the regulation and the HealthTürkiye brand say "health tourism" and "Türkiye"; medical tourism SEO and health tourism SEO describe the same work.
Because the topic is health, Google treats these pages as YMYL (Your Money or Your Life), so accuracy, expertise, and trust signals carry more weight. Promotion of health services is also restricted by regulation in Türkiye, so the job doesn't end with keywords and content: it takes a regulation-compliant channel plan and measurement from inquiry to consultation.
| Topic | Local clinic SEO | Health tourism SEO |
|---|---|---|
| Audience | Patients in the same city | Patients in other countries who speak other languages |
| Language | Usually one | One version per market; right-to-left layout for Arabic and Persian |
| Decision process | Short; proximity and availability decide | Long; doctor, process, price, travel, and aftercare are all researched |
| Main channels | Google Maps, Business Profile, local search | Organic search, international ads, AI answers, WhatsApp |
| Regulation | Domestic promotion rules | Conditions for international promotion plus the destination market's ad rules |
| Measure of success | Search visibility, direction requests, and calls | Qualified consultations and bookings by market and language |
SCOPE
Who do we work with, and what don't we do?
We serve the management and marketing teams of aesthetic and plastic surgery, hair transplant, dental, medical aesthetics, dermatology, and obesity surgery clinics that accept international patients, and we can also work with authorized facilitators. Our team's health tourism experience comes from work with clinics and polyclinics in these fields.
International promotion is open only to authorized health facilities and facilitators, so every engagement starts with a check of the authorization certificate, the TÜSKA accreditation (from Türkiye's national healthcare accreditation institute) or Ministry of Health certificate, and the registration with HealthTürkiye, Türkiye's official health tourism brand.
What we don't do: refer patients, take per-patient commission, arrange travel or accommodation, or give medical advice. That is the work of your doctors and of authorized facilitators. Our guide on facilitators versus marketing agencies explains the difference.
PROBLEMS
Common problems on clinic websites
- 01
Translation, not localization.
On many clinic sites, the English pages read like a direct translation of the Turkish text, the Arabic pages look machine-translated, and there is no Persian page at all. For a patient comparing doctors and clinics, that is where trust is first lost.
- 02
The contact path doesn't match how patients reach out.
Patients who research for weeks often want to message on WhatsApp, but the site offers one email form that lands in a single inbox. Response time isn't measured by language, so nobody sees which inquiries are lost, or why.
- 03
Trust signals are missing or can't be verified.
Authorization certificates, accreditation, and doctor details are either missing or shown only as images. Doctor profiles aren't connected to the clinic in structured data, and reviews aren't collected in the patient's own language.
- 04
Content grows on a weak technical base.
Procedure pages and blog posts multiply while language tags (hreflang) and canonical tags stay broken and mobile pages stay slow. Language versions compete with each other in search, and Arabic and Persian pages break in right-to-left layout.
- 05
Ads run into regulation and platform rules.
Health advertising is bound by Türkiye's promotion regulation and by Google's and Meta's health policies at the same time. Campaigns that don't exclude Türkiye, or leave automatic audiences on, risk administrative sanctions; ads that break platform health policies are disapproved or limited.
- 06
Invisible in AI answers.
When a patient asks ChatGPT or searches Google, even clinics that rank well in classic search may be missing from the AI answer. When this visibility isn't measured, nobody knows which questions the clinic is missing from, or why.
PATIENT JOURNEY
The international patient journey: what patients ask at each stage, and what we measure
An international patient follows a path that can take weeks, from the first search that finds the clinic to follow-up after treatment. At each stage they ask a different question and expect different content or a different channel. To see where you lose prospective patients, each stage has to be measured on its own; our guide to the patient decision path walks through these stages with examples.
| Stage | The patient's question | Content or channel needed | What we measure |
|---|---|---|---|
| Discovery | Where can I have this treatment abroad? | Procedure pages in the market's language, international ads, AI answers | Impressions and clicks by market and language |
| Research and comparison | Can I trust this clinic and this doctor? | Doctor profiles, authorization and accreditation, and reviews in the patient's language | Engagement on procedure and doctor pages |
| First contact | Will they answer quickly, in my language? | WhatsApp, form, and phone in every language | Inquiries and first-response time by language |
| Remote pre-consultation | Is this treatment right for me? | A separate flow run by the clinic, based on explicit consent and approved by its legal advisor; the clinic's doctors do the assessment | Inquiry-to-pre-consultation rate |
| Booking | Are the process and what's included clear? | Package scope and process details; prices only on international channels | Pre-consultation-to-booking rate |
| Travel and treatment | How are transport and accommodation arranged? | The clinic informs; travel and accommodation are organized by an authorized facilitator | Booking-to-arrival rate |
| Aftercare and referral | How will follow-up work once I'm home? | Remote follow-up information; patient stories shared with explicit consent (international channels only) | Follow-up response time, reviews, and referrals |
MARKETS
How patients search by market: the UK and Europe, the Gulf, Iran and Persian speakers
Patients in different markets use different queries for the same treatment, run different trust checks, and prefer different contact channels. The table below summarizes general patterns and the platform constraints that apply. We size real demand in each market with a 4-language demand map and validate it against the clinic's own data. Market and language priorities are set in the first step of our international SEO work.
| Market | Example query pattern | Search and contact | Trust checks | Constraints to plan for |
|---|---|---|---|---|
| UK and Europe | hair transplant Turkey | Procedure-plus-country searches in English; other European languages need their own native production; forms, email, and WhatsApp side by side | Doctor credentials, accreditation, what the package includes, and the aftercare plan | Ads aimed at UK consumers fall under UK advertising rules (the ASA and the CAP Code) even when the clinic is abroad |
| Gulf countries | زراعة الشعر في تركيا | Searches in Arabic and English; contact leans heavily on WhatsApp | Arabic-speaking staff, plans for companions and family, and privacy | If campaigns run inside the UAE, check local advertising permits with your legal advisor |
| Iran and Persian speakers | کاشت مو در ترکیه | Searches in Persian; contact through WhatsApp and Instagram | Persian content, direct contact with the doctor, and payment and travel arrangements | Iran can't be targeted in Google Ads; common SEO tools have little Persian volume data |
Because reliable Persian search volume data is scarce, we measure demand after launch with Search Console data. Persian speakers living in Europe and the Gulf are a separate audience from Iran, and one that ads can reach. For Arabic search behavior in the Gulf, see Arabic SEO for dental clinics: how Gulf patients search.
REGULATION
What do Türkiye's 2025–2026 rules mean for clinic marketing?
This section summarizes the rules we plan campaigns and websites around; it is not legal advice. Rules and how they are applied can change, so make decisions together with your legal advisor. Information current as of October 2026.
The framework we plan around: health advertising aimed at people living in Türkiye is generally prohibited, while sponsored promotion aimed at patients abroad is open only to authorized health facilities and facilitators, under specific conditions. The core rules are in the Regulation on Promotion and Information Activities in Health Services, published in the Official Gazette on 12 November 2025, and the Regulation on International Health Tourism and Tourist Health of 26 April 2025.
The international health tourism regulation requires a website with a foreign-language option, an organization name that matches the name on the authorization certificate, and publication of the facility's accreditation or certificate on the site (Art. 13(2)). Hospitals, medical centers, medical laboratories, and dialysis centers need TÜSKA accreditation, and other health facilities need a Ministry of Health certificate issued through provincial health directorates, by 31 December 2026 (Art. 6(1)(b), Provisional Art. 1(3)). According to the Ministry's notice of 13 May 2026, facilities that miss the deadline won't be able to keep accepting international patients.
The promotion regulation holds those who publish non-compliant promotion and those who share it equally responsible (Art. 5(2)). That's why we recommend checking every campaign and page against these articles before publication; the decision to publish stays with the clinic, and legal interpretation with its legal advisor. For more, see our guide to the authorization certificate and marketing.
International advertising and promotion spend may be supported under Presidential Decision 10962 on service-export support (Art. 11). Check eligibility and the application process with the Ministry of Trade or your advisor; our article on health tourism incentives shows how to itemize the spend.
| Topic | Aimed at people living in Türkiye | Aimed at patients abroad (authorized parties) |
|---|---|---|
| Sponsored promotion | Prohibited; exception for the first month after opening, and the Ministry may also permit promotion of new medical technologies and methods it accepts on medical grounds (Art. 5(1)(j)) | Allowed in official languages other than Turkish, through a separate international website or social media account that states clearly it serves health tourism (Art. 8(1)(a)) |
| Search engines and social media | Listings can't be paid, sponsored, or boosted for prominence, and keywords must comply too (Art. 5(1)(i)) | Creating demand among people living in Türkiye is prohibited; on social media, Türkiye can't be selected as an audience and automatic audiences must be switched off (Art. 8(1)(c)); excluding Türkiye from search ads is the prudent reading |
| Prices, discounts, and special offers | Not allowed (Art. 5(1)(m)) | Discounts, special offers, and competitive price announcements are allowed (Art. 8(3)); prices follow the Ministry of Health's health tourism price tariff (International Health Tourism Reg., Art. 11) |
| Patient stories and thank-you messages | Can't be shared as advertising (Art. 5(1)(e)) | May be shared once the patient's explicit consent is documented (Art. 8(1)(ç)) |
| Before-and-after images | Only under Art. 7 conditions: same setting and technical conditions, procedure and photo dates shown, no retouching, and comments, likes, and re-shares switched off | May be published as sponsored content in non-Turkish languages to an audience abroad (Art. 8(1)(d)); the capture and consent conditions still apply (Art. 8(4)) |
| Required on the website | Last-updated date and the website editor's contact details (Art. 5(1)(ı)) | The authorization certificate (Art. 8(1)(b)), the HealthTürkiye logo on all channels (Art. 8(1)(e)), and a site name and URL that match the name on the facility's license (Art. 8(1)(f)) |
Article letters follow the official Turkish text, whose alphabet includes ç and ı (dotless i).
Sources
- Regulation on Promotion and Information Activities in Health Services (Official Gazette, 12 November 2025, No. 33075; Turkish) (opens in a new tab)
- Regulation on International Health Tourism and Tourist Health (Official Gazette, 26 April 2025, No. 32882; Turkish) (opens in a new tab)
- Ministry of Health notice to authorized health facilities (13 May 2026; Turkish) (opens in a new tab)
- Ministry of Health: authorized health facilities and facilitators (Turkish) (opens in a new tab)
- Ministry of Trade: Presidential Decision 10962 on service-export support (Turkish) (opens in a new tab)
PLATFORMS
Ad platform health rules and destination-market regulations
A campaign that complies with Turkish regulation must also comply with platform policies. Google's personalized advertising policy treats invasive procedures such as cosmetic surgery, and treatments for pregnancy and infertility, as sensitive health categories: advertiser-curated audiences such as remarketing and customer lists can't be used, while Google's predefined audiences can. Countries under sanctions, such as Iran, can't be targeted in Google Ads.
WhatsApp's Business Messaging Policy allows messages only to people who have opted in, and it bans asking for personal ID numbers or other sensitive identifiers, as well as sending or requesting health information where regulations require systems with heightened protection. That's why we recommend collecting photos and medical history through a secure channel agreed with your legal advisor. Meta also restricts sharing sensitive health information through the Pixel or the Conversions API, so we set up event names and URL parameters without medical terms; see Meta Ads health restrictions.
Destination-market rules apply as well. For ads aimed at UK consumers, even from a clinic abroad, UK rules (ASA/CAP) say: don't present surgery as a holiday, don't call a procedure safe or minor, put pre-consultation information in the ad itself, don't target under-18s, don't use time pressure, and state clearly what a package includes. We build these layers into Google and Meta campaigns for international patients from the start.
Platform policies change often, so we recheck the current policies before setting up a campaign. This section is current as of October 2026.
TECHNICAL
What technical setup does a multilingual, right-to-left-ready clinic site need?
On a multilingual clinic site, whether each language version shows up in the right market depends on technical signals. Each page needs a canonical URL in its own language, hreflang tags that connect the language versions, an x-default tag telling Google which version to show when no language matches, and the same mapping in the sitemap. Arabic and Persian pages also need testing in right-to-left (RTL) layout. These checks are the first step of our technical SEO for multilingual clinic sites.
Hreflang, canonical, and sitemap alignment
We verify the hreflang, canonical, and sitemap mapping page by page so language versions don't compete with each other in search; faulty mappings are usually fixed at template level.
Mobile speed and Core Web Vitals
Patients abroad often open the site on a phone, over very different networks. We measure speed on mobile and by market, starting with image-heavy gallery and procedure pages.
Structured data for clinics
A clinic's site uses MedicalClinic, and doctor profiles use IndividualPhysician linked to the clinic through the schema.org practicesAt property. Reviews a clinic shows on its own site (widgets included) aren't eligible for star snippets on Google, and FAQ rich results were removed in May 2026; details in our clinic schema guide.
Google Business Profile
Clinic and doctor profiles are separated according to Google's guidelines; a solo doctor at a branded practice uses the name format “[clinic]: [doctor]”, with no marketing phrases in the name. Business Profile for clinics also covers categories and review settings.
Separate site or language folder?
The requirement to promote through a separate international site or account, and the rule that the URL must match the name on the facility's license, shape the domain and language-structure decision. Whether a language folder on the same domain counts as a separate site is a legal interpretation, so we settle it with your legal advisor before any migration and plan redirects and hreflang in advance.
Arabic and Persian layout testing
Menus, forms, phone numbers, tables, and WhatsApp buttons can break in right-to-left layout. We test every template in RTL and on mobile.
TRUST
Trust signals patients and search engines check
Because health is a YMYL topic, Google pays particular attention to signals that show who produced the content, with what expertise, and when. Patients abroad run a similar check: whether the clinic is authorized, who the doctor is, and what happens after treatment. You can review your site quickly with our YMYL checklist for clinic websites.
| Signal | Status | How it appears on the site |
|---|---|---|
| Health tourism authorization certificate | Must be published for international promotion | The certificate itself and a link to the Ministry's list of authorized facilities |
| TÜSKA accreditation or Ministry of Health certificate | Required by 31 December 2026 and must be published on the site | The document and its validity |
| HealthTürkiye logo | Required on all international channels | Visible on the site and on international accounts |
| Last-updated date and editor contact | Required on websites | A date on every page and the editor's contact details |
| Complication insurance | Required for surgical and interventional procedures in an operating room | Coverage and the aftercare process explained clearly |
| Doctor profiles | Recommended | Only specialist titles permitted by law, plus training and experience; linked to the clinic in structured data |
| Medical review | Recommended | The doctor who approved the content and the review date |
| Reviews in the patient's language | Recommended | Reviews collected on independent platforms, with no incentive offered for them |
| International accreditation such as JCI | Voluntary | If held, with the document and its scope |
Review management has to satisfy both Google's review policies and the regulation's rules on patient stories; our guide to patient reviews and E-E-A-T covers that balance.
MEASUREMENT
From WhatsApp message to booked consultation: making inquiries measurable
To know which ad or search a WhatsApp message came from, the click, the conversation, and the stages after it have to be joined in one record. For Meta's click-to-WhatsApp ads, that means the click ID that arrives with the first message and the Conversions API for business messaging; for Google and organic traffic, the WhatsApp button in each language gets its own event.
Entry points by language and channel
Each language version has its own WhatsApp link and form, so you can see which page and which language an inquiry came from.
Consent and data minimization
Messaging starts only with the patient's consent. Inquiry forms and ad events don't collect health information, and event names contain no medical terms; photos and medical history come later, with consent, for the clinic's doctors. Health data is special-category personal data under KVKK, Türkiye's data protection law.
Routing and response time
Inquiries are routed to the right team by language and treatment. Your team answers patients; we design conversion work on consultation and booking flows and measure first-response time by language.
CRM stages
Inquiry, pre-consultation, booking, and arrival are marked in the CRM, which shows which channel brings qualified consultations.
Reporting
We report cost per qualified consultation and stage-to-stage conversion rates by channel and market. For the setup, see measuring WhatsApp and form inquiries.
For consent wording, transfers to servers abroad, and retention periods, we get sign-off from your clinic's KVKK contact person or legal advisor, since the clinic is the data controller. A first-party data plan for clinics shows the framework.
AI SEARCH
Visibility in ChatGPT, Gemini and Google AI Overviews: what's realistic?
There is no shortcut to appearing in AI answers. Google's guidance on its AI features says you don't need new files such as llms.txt, special markup, or GEO/AEO tricks to appear in Google Search; core SEO and original content that goes beyond common knowledge are what count.
What can help in practice: consistent, verifiable facts on the site, in Google Business Profile, in the HealthTürkiye listing, and in directories; clear, detailed procedure and doctor pages; and mentions earned naturally on independent sites, with no guarantee of effect. We measure where you stand at regular intervals with a fixed set of prompts by procedure and market in four languages, and track Search Console's Generative AI performance report where it is available. We run this as part of an AI search visibility audit for clinics; to find where competitors are cited, you can use the citation gap method.
REPORTING
The KPIs we report, and what we don't promise
Our reports don't stop at impressions and clicks; they follow whether inquiries turn into consultations and bookings, by market and language. The metrics below are what we report, not targets or commitments; our guide to a Looker Studio SEO dashboard for clinics shows one way to set it up.
What we don't promise: a specific ranking, patient numbers, revenue, ad approval, or a place in AI answers. Google itself says no one can guarantee a #1 ranking. What we commit to is a clear method, transparent measurement, and regular reporting.
| Metric | What it shows |
|---|---|
| Qualified inquiries by market and channel | Where demand comes from |
| Cost per qualified consultation | The real efficiency of each channel |
| Inquiry, pre-consultation, booking, and arrival rates | The stage where patients drop off |
| First-response time by language | How response speed affects conversion |
| Organic impressions and clicks by procedure and market | Which markets SEO is working in |
| Presence in AI answers across a fixed prompt set | The direction of AI visibility |
| Business Profile actions and reviews by language | The state of local and trust signals |
| Ads disapproved or limited by platforms | Where policy issues arise |
SERVICES
Medical tourism marketing: recommended services for clinics
- /01
Technical SEO: a multilingual, RTL-ready foundation
Hreflang and x-default, per-language canonicals, crawl and index checks, mobile Core Web Vitals, and right-to-left testing for Arabic and Persian pages.
- /02
Content SEO: procedure and doctor pages in the patient's language
Procedure, doctor, and international-patient guide pages, produced through a native-language production workflow with reviewer approval before publication. Your clinic's doctors approve every medical statement.
- /03
Paid media: campaigns for international patients
Google and Meta campaigns that promote a separate international website or social media account, run in non-Turkish languages, exclude Türkiye, and keep automatic audiences off.
- /04
Analytics: inquiry and consultation tracking
WhatsApp and form tracking by language and market, event names free of medical terms, CRM stages, and reporting from click to consultation.
- /05
CRO and UX: consultation and booking flows
A WhatsApp and form path in every language, reply templates, and mobile-first consultation forms. Your team answers patients; we design and measure the flow.
- /06
AI search visibility audit
Measures where your clinic is and isn't mentioned in ChatGPT, Gemini, Perplexity, and Google's AI features, using a fixed set of procedure- and market-specific prompts.
GETTING STARTED
The first 90 days: process and the access we need
An engagement starts with an audit that clarifies where you stand and where the regulatory risk is. The first goal is to fix the biggest causes of lost inquiries and to get measurement in place.
Weeks 1–2: audit and access
Access to Search Console, Analytics, ad accounts, Business Profile, and the CRM or WhatsApp Business; a check of the authorization certificate, accreditation, and HealthTürkiye registration; a technical and content audit, plus regulatory and policy risk notes (not legal advice).
Weeks 3–4: market and measurement plan
Market and language priorities, a procedure-level keyword map, event and CRM stage definitions, and a reporting dashboard.
Month 2: core fixes
Hreflang, canonical, and speed issues; WhatsApp and form flows; the international campaign structure; and priority procedure and doctor pages.
Month 3: content and campaign cycle
Content production in the patient's language with reviewer approval, campaign tests, the first monthly report, and the plan for the next quarter. The content side runs through procedure and doctor content in the patient's language.
We recommend that your clinic keep ownership of the ad, analytics, and CRM accounts; we are added to them as users. You can book a first call through our contact page.
PRINCIPLES
How we work
We base our recommendations on data we can show you, and content in all four languages goes through a native-language production workflow with reviewer approval before publication. Your doctors approve medical statements and your legal advisor approves regulatory interpretation; we don't refer patients or take per-patient commission.
TRUST
Key facts about SEO Evaluate
- Official Meta partner · Google Partner · TikTok Marketing Partner — verified partner status and platform-aware execution standards.
- Native-language production workflow in Turkish, English, Arabic, and Persian — four languages with reviewer approval before publication, not outsourced machine translation.
- Istanbul, Türkiye-based, remote-first — direct time-zone alignment with Türkiye + MENA + EMEA clients.
- Infrastructure built with KVKK and GDPR in mind — consent-gated analytics, server-side validated forms, Cloudflare Turnstile spam protection, Resend transactional email.
This page shows no client names, performance data, or case studies; we publish those only with the client's explicit permission.
Health tourism SEO: frequently asked questions
What does health tourism SEO cost, and what drives the scope?
We don't publish fixed package prices. Scope depends on the number of markets and languages, the priority procedures, the channels involved (SEO, ads, measurement), and the technical state of your current site. After the first call, we propose scope and budget in writing.
Is health tourism the same as medical tourism?
Not quite. UN Tourism uses health tourism as the umbrella term for wellness tourism and medical tourism; medical tourism covers evidence-based medical services such as diagnosis, treatment, and rehabilitation. In Türkiye the official term is health tourism (sağlık turizmi), which is also the term used in the regulations and by the HealthTürkiye brand.
Which markets and languages should a clinic start with?
Start with markets where there is demand and where your clinic can answer patients in that language. We first map search demand by procedure and the country mix of your existing inquiries; for languages with little tool data, such as Persian, we validate demand after launch in Search Console.
Can clinics in Türkiye advertise to patients abroad, and to patients in Türkiye?
Authorized facilities can run sponsored promotion aimed at patients abroad. It needs a separate international site or account, non-Turkish languages, Türkiye excluded, automatic audiences off, the authorization certificate published, the HealthTürkiye logo, and a site name and URL that match the license. Sponsored advertising aimed at people living in Türkiye is generally prohibited. This is a summary, not legal advice; confirm with your legal advisor.
Can we publish prices or package offers?
Yes, on international channels: discounts, special offers, and competitive price announcements are allowed there, and prices follow the Ministry of Health's health tourism price tariff. Promotion aimed at Türkiye can't include fees, discounts, or special offers. This is a summary, not legal advice; confirm with your legal advisor.
Can we use before-and-after photos and patient stories?
Yes, with conditions. Images need explicit consent, must be taken in the same setting and technical conditions, must show the procedure and photo dates, and can't be retouched. Patient stories can't be used as advertising in Türkiye; on international channels they may be shared once explicit consent is documented. This is a summary, not legal advice; confirm with your legal advisor.
How do the authorization certificate and TÜSKA accreditation affect SEO?
On their own they don't move rankings, but they are a precondition for international promotion and among the trust signals patients check. Publish the certificate on the site, link to the Ministry of Health's list, and keep the site name consistent with the name on the facility's license. This is a summary, not legal advice.
What changes on 31 December 2026?
By that date, hospitals, medical centers, medical laboratories, and dialysis centers need TÜSKA accreditation, and other health facilities need a Ministry of Health certificate issued through provincial health directorates. According to the Ministry's notice of 13 May 2026, facilities that miss the deadline won't be able to keep accepting international patients. This is a summary, not legal advice.
How long until we see results?
It depends on the channel. Technical fixes start to show as Google recrawls the pages; new content takes longer to turn into organic traffic. International ads can bring inquiries from the first weeks, but a few weeks of data are needed to judge the qualified consultation rate. We don't give a fixed timeline; we set the first 90 days' steps and interim metrics at the start.
Do you guarantee rankings, patient numbers or AI citations?
No. Google itself says no one can guarantee a #1 ranking, and patient numbers depend on the market, pricing, the medical team, and response speed. We agree at the start which metrics we will report, and we report them regularly.
How can a clinic get cited in ChatGPT or Google AI Overviews?
There is no shortcut. Consistent facts on the site, in Business Profile, in the HealthTürkiye listing, and in directories; clear procedure and doctor pages; and mentions earned naturally on independent sites can help, with no guarantee of effect. Google says its AI features don't need llms.txt or special markup. We measure with a fixed prompt set.
Are you a medical tourism facilitator? Do you send us patients?
No. A facilitator holds an authorization certificate, advises patients, and arranges the facility, accommodation, transport, and transfers. A marketing agency works on the clinic's own acquisition channels: SEO, ads, content, and measurement. SEO Evaluate is a marketing agency; we don't refer patients and we don't take per-patient commission.
Related guides and tools
- Health tourism advertising: a compliant channel planRegulation and channel planning
- Health tourism authorization certificate and marketingRegulation
- Medical tourism marketing: the patient decision pathStrategy
- Google Ads vs Meta budget split for clinicsPaid media
- Instagram advertising: setup for clinics and B2BPaid media
- Medical tourism price pages: transparency and complianceContent
- Aesthetic surgery websites: 12 critical CRO fixesConversion
- Hair transplant SEO: content that passes YMYL reviewContent
- Schema generatorFree tool
- UTM builderFree tool
- Meta
- TikTok
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