SEO Services & Consultancy

SEO is one discipline with several specialisms. The order below is the order in which we diagnose a site, because each layer depends on the one before it: a page cannot earn authority if it is not indexed, and content cannot rank if it targets the wrong intent. Each specialism has its own service page.

Technical SEO makes sure search engines can fetch, render and index the pages you want ranked, and nothing else. It covers crawl budget, robots and sitemap rules, canonicalisation, JavaScript rendering, structured data, Core Web Vitals measured with CrUX field data and Lighthouse, and migrations. It is the first layer we check because every other investment depends on it; the technical SEO page covers the audit format and the backlog model.

Keyword strategy translates demand into a page plan: which intents exist, which pages should answer them, and how they cluster into topics that build topical authority. On-page SEO then shapes each page with headings, internal links, metadata and self-contained sections that match the query; content production follows the briefs. We research keywords per language rather than translating a list. The SEO audit and strategy page describes the keyword map; the content SEO page covers production.

Authority is how search engines and AI engines decide a source is worth ranking or citing. It is built through links from relevant publications, brand mentions, author profiles and the experience, expertise, authoritativeness and trust signals Google describes in its search quality guidance (E-E-A-T). We plan authority as digital PR and partnerships with a documented link-risk policy, never as purchased link volume. In regulated sectors such as clinics, reviewer credentials and medical sourcing are part of it.

When a site serves more than one country or language, architecture, hreflang and localization decide whether the right version ranks in the right market. International SEO is a core specialism for us: our own site runs Turkish at the root with English, Arabic and Persian in prefixed folders and native-script URLs. The international SEO page covers the ccTLD, subdirectory and subdomain decision, hreflang validation and keyword research per market.

Online stores have SEO problems content sites never meet: faceted navigation that multiplies URLs, out-of-stock handling, product data that must match the Merchant Center feed, and category pages that need both crawlable listings and editorial content. E-commerce SEO adds catalogue architecture, product schema and feed consistency to the technical and content work. The e-commerce SEO page explains how we audit a catalogue and which categories to prioritise first.

Video ranks in Google results, in YouTube search and inside AI answers. Video SEO covers keyword research for YouTube, titles, descriptions, chapters and transcripts, channel structure and video schema on the pages that embed the content. For clinics and SaaS, a video explaining a procedure or feature often answers the query better than text; the YouTube and video SEO page covers the channel audit.

Measurement is a specialism, not a report at the end. It means Search Console properties per market, GA4 conversions that reflect real business events, annotations for every deployment and a scorecard the team actually reads. Without it, SEO decisions rest on rankings alone. The analytics and data page covers the setup; the measurement model below shows what we report.

Generative engine optimisation (GEO) makes content retrievable and citable by AI answer engines: Google AI Overviews and AI Mode, ChatGPT, Perplexity and Copilot. It is not a replacement for SEO; it depends on it. AI engines retrieve pages that are crawlable, that answer a question in a self-contained passage and that come from sources with visible authority. Everything on this hub builds that foundation; the AI search visibility page covers the additional layer: crawler access for OAI-SearchBot and GPTBot (OpenAI documents both), passage structure, entity consistency and citation monitoring.

Judge the working method, not the pitch. Ask whether the agency crawled your site and looked at Search Console before quoting, whether it can explain its measurement model, and whether technical findings arrive as specifications a developer can estimate or as a PDF nobody actions. Ask how it researches keywords in a second language; a translated list is the most common failure in multilingual work.

Signals to avoid: promises of fixed positions, the same package for every sector, authority measured as a monthly link count, and reports that do not say which pages changed and why. If AI search or multilingual markets matter, ask how the agency handles them on its own site.

We work as one team across the specialisms rather than as a technical vendor plus a content vendor plus a link vendor. The audit decides which workstreams a site needs; the roadmap sequences them; the 90-day cycle makes the sequence visible and adjustable. Clients see the backlog, the briefs and the scorecard, not a monthly summary.

Our distinctive capability is multilingual execution. Turkish, English, Arabic and Persian content is produced natively with reviewer approval, and our own site runs on the same architecture: native-script Arabic and Persian URLs, complete hreflang sets and right-to-left layouts. That is why most of our work is with brands growing in Türkiye, the Gulf, Iran and Europe.

We state limitations plainly. We do not promise rankings, traffic levels or AI citations; they depend on competition, authority and how fast fixes are deployed. We commit to a documented audit, a prioritised roadmap, specifications developers can act on, native-quality content and a scorecard that shows whether the plan is working. We do not build websites, operate marketplace accounts or sell training products; where a project needs those, we say so.