/01 · E-COMMERCE + INTERNATIONAL DTC
Multilingual SEO and paid media for international DTC brands entering Türkiye and MENA
Entering the market is half the job; selling to the local shopper is the real work.
International DTC brands entering Türkiye or the Gulf face the same shape of problem: the English experience is sharp, the Turkish copy reads as translation, the Arabic copy isn't live, and the conversion path doesn't account for currency, sizing, trust signals, or marketplace dynamics that local shoppers expect. We help international brands launch into Türkiye and MENA the way local DTC brands actually win — native-language content, owned-site primacy, marketplace coordination, and paid media architected for the markets that matter.
/02 · WHAT MANY INTERNATIONAL DTC BRANDS STRUGGLE WITH
Pain points
- 01
Translation, not localization.
Your Turkish copy was translated by a vendor who knew the language but not the category vocabulary. Arabic is either absent or machine-translated. The result is content that reads as foreign — and signals "foreign brand we don't trust" to local shoppers.
- 02
Marketplace over-reliance.
Trendyol, Hepsiburada, and Amazon.ae feel like "being in market" — but those marketplaces own the customer relationship, capture the LTV, and don't let you build retention or owned-channel audience. The brands that build the strongest long-term position treat their owned site as the primary conversion surface and marketplaces as the discovery layer.
- 03
Currency, sizing, and trust friction.
USD/EUR pricing on a TR-targeted store, US sizing without local equivalents, no local payment methods (iyzico, PayTR), no local return policy clarity, no local customer-service messaging — each line on its own is a minor friction; together they're a meaningful conversion bottleneck.
- 04
Paid media run with translated creative.
Meta + Google + TikTok creative that was made for North American or European audiences doesn't perform well in Türkiye or the Gulf. The creatives tested in one market don't transfer cleanly to another.
- 05
Catalog and feed quality leaking.
Product feeds to Google Merchant Center, Meta Catalog, TikTok Shop, and marketplaces have inconsistent attributes, missing GTINs, broken size variants, and stale availability flags. The catalog is the engine; if it's leaking, paid + organic both underperform.
/03 · OUR WORK FOR DTC BRANDS
What we do
- /01
International Expansion Sprint
60- to 90-day project covering native localization (TR/EN/AR/FA), competitor research, top 30 product/category pages translated and on-page optimized, hreflang and canonical setup, local Google Business Profile if relevant, and the first coordinated paid-media launch.
- /02
Catalog + feed quality
Google Merchant Center, Meta DPA, TikTok Shop, and marketplace feed alignment; attribute completeness; product schema; GTIN cleanup.
- /03
Paid Media — Meta + Google + TikTok
Native creative production, full-funnel campaign architecture, dynamic creative testing, first-party data + lookalike audience modeling, server-side conversion tracking + CAPI integration.
- /04
Owned-site CRO
Currency, sizing, trust badges, local payment methods, return policy clarity, multilingual customer-service messaging.
- /05
AI Search Visibility for e-commerce
Measuring whether your brand appears when shoppers ask AI assistants for product or category recommendations in your target language.
/04 · METHODOLOGY
Our approach
We work in 5 stages: Discovery & Audit → Strategy → Build → Measure & Optimize → Scale. Every decision is led by data we can show you. We use a native-language production workflow in TR / EN / AR / FA, with reviewer approval before publication — not machine translation. We don't promise specific revenue numbers, specific ROAS, or specific CPA on a specific date. What we promise is methodology, transparency, honesty, scoped execution, and accountability.
/05 · CREDENTIALS
Credentials
- Official Meta partner · Google Partner · TikTok Marketing Partner — verified partner status and platform-aware execution standards.
- Native-language production workflow in Turkish, English, Arabic, and Persian — four languages with reviewer approval before publication, not outsourced machine translation.
- Istanbul, Türkiye-based, remote-first — direct time-zone alignment with Türkiye + MENA + EMEA clients.
- KVKK + GDPR-compliant infrastructure — consent-gated analytics, server-side validated forms, Cloudflare Turnstile spam protection, Resend transactional email.
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- Meta
- TikTok
- X / Twitter Ads
- LinkedIn Ads
- YouTube Ads
/06 · NEXT STEP
Book a 30-min international expansion conversation
Or send a brief through our standard form.
// CONTACT
Drop a brief. Send us your brief.
Our intro call is free. Once we have your brief, we'll map the market opportunity and your highest-priority growth opportunities.