Marketplace & Cross-Border E-commerce Marketing

In Türkiye the work usually centres on Trendyol and Hepsiburada, with Amazon.com.tr, N11 and Çiçeksepeti where the category sells there. Each has its own search logic, attribute set, ad products and seller centre documentation, so the plan is written per platform rather than copied across.

For cross-border sellers we cover Amazon's European and US marketplaces, Etsy for handmade and design categories, and regional platforms such as noon in the Gulf or Trendyol's international sales channel where a brand already has access. We name these platforms because shoppers use them, not because of any partnership: SEO Evaluate holds no marketplace partner status and works inside each platform's published rules. Choosing which country to enter comes first, and belongs to international market entry consulting.

Marketplace search rewards relevance and conversion. We build a keyword and attribute map per category from the platform's search suggestions, your ads' search term reports and competitor listings, then rewrite titles, bullet points and descriptions so shoppers' words appear where the platform reads them. Attributes and category mapping get the same care, because empty fields remove products from filtered results.

Images often decide the click. We brief main images that follow each platform's image rules, infographics that answer buyers' questions, and lifestyle or scale shots; your photographer produces them. On Amazon, A+ content and brand content under Brand Registry add comparison charts and brand story modules, which we plan and write.

Reviews follow platform policy without exception. We do not buy, swap or incentivise reviews, or advise review gating. We improve what drives honest reviews, accurate listings and clear expectations, and use programmes the marketplace runs itself, such as Amazon Vine, where products are eligible.

On Amazon we plan Sponsored Products, Sponsored Brands and, where useful, Sponsored Display; on Trendyol and Hepsiburada we use their product advertising tools, including Hepsiburada's HepsiAd. Campaigns are split by intent: brand, category, competitor and discovery terms, so each is bid and judged separately, within the advertising policies set out in Amazon Seller Central help and the Trendyol and Hepsiburada seller centres.

Weekly management covers search term reviews, negative keywords, bid and budget changes, and moving proven terms into exact-match campaigns. We read ACoS and TACoS as diagnostics alongside your margin data, not as targets to hit at any cost, and flag products whose advertising does not pay back so you can decide whether to fix the listing, the price or the spend.

A brand store gives shoppers somewhere to go after the product page: collections, best sellers and the brand story in one place. We plan it, write the copy and brief the design so it works as a landing page for brand searches and external traffic.

External traffic matters for launches and for crowded categories. We plan Google Ads, Meta and social campaigns that point to listings or the store, tag every link so marketplace reports can recognise it where the platform supports that, and agree in advance how results will be judged.

A listing that sells in Istanbul will not sell in Munich or Dubai if it is only translated. Each language starts from that market's own searches: the nouns shoppers use, the attributes they filter by, units, sizes and the objections local reviews reveal. Turkish, English and Arabic listings are written natively with reviewer approval, never machine-translated and pasted.

Where a marketplace needs another language, such as German or French on Amazon's European stores, we supply the keyword map and content brief for a writer you appoint and check the result against it. Every localised listing is checked against that marketplace's style rules before upload.

Marketplaces report a lot about their own ads and little about the shopper. Business reports, ad consoles, Amazon Brand Analytics and seller centre dashboards show sessions, conversion and ad-attributed sales, but rarely share customer data, and attribution windows differ by platform. Google Analytics cannot see a purchase made on a marketplace.

Our measurement model admits those gaps. On Amazon, Amazon Attribution can connect tagged off-Amazon campaigns to on-Amazon activity; elsewhere we combine tagged links, campaign-specific codes and time-based comparisons. The monthly report separates organic from advertised sales where the platform allows and states the confidence of each number.