Local SEO & Google Business Profile

The business name must match the name on your signage and documents. Adding treatment or city names to it breaks Google's guidelines and is a common reason for suspensions, so we remove keyword stuffing rather than add it. Relevance comes from the primary category, carefully chosen secondary categories, a services list with plain descriptions, and the attributes that apply to you, such as accessibility or languages spoken where Google offers them.

Real photos of the entrance and reception help people recognise the place on arrival. Posts and, where Google still shows them, questions and answers carry practical information such as parking, not slogans.

Ownership stays with you. We work through a manager role you grant and document who holds primary ownership of each profile, so access is never lost when a staff member or supplier changes.

Google's review policies prohibit offering anything in return for a review and prohibit review gating: asking only the patients you expect to be satisfied, or filtering people through a private survey before sending happy ones to Google. We design a process that asks every patient or customer at the same point in the journey, with the same short link.

Replies matter as much as requests. We write reply guidelines and templates, agree an escalation path for complaints and set a response rhythm your staff can keep. For clinics, a reply must never confirm that a reviewer is a patient or discuss treatment, because that discloses health information. Medical wording in replies, posts and service descriptions is approved by your own clinicians.

A patient abroad often finds a clinic first in Google Maps, then checks reviews and the website in their own language. A Business Profile has one name and one description, and Google may machine-translate parts of it for the viewer, so most multilingual work happens elsewhere: location pages written for each language, languages-spoken attributes, services described in the terms patients use, and reviews patients leave naturally in their own language.

We plan which languages each location really supports, link each profile to the right language version of its location page, and make that version answer practical questions such as how to get there from the airport. SEO Evaluate produces Turkish, English, Arabic and Persian copy natively with reviewer approval.

Every real location needs a page on your website that Google can connect to its profile: the same name, address and phone number, opening hours, a map, directions, the services and practitioners at that branch, and photos of the actual premises. Pages that only swap the city name in identical text can be treated as doorway pages, so each page must genuinely differ.

Each page gets JSON-LD following Schema.org: LocalBusiness, or a more specific type such as MedicalClinic or Dentist, with address, coordinates, hours and a link to the profile. The markup sits on your site, describes your business and must match what is visible on the page. Your developers implement it from our templates.