International SEO Services

hreflang tells search engines which URL is the equivalent of a page in another language or region. It only works when every page in a cluster lists every other member and itself, when the URLs are the final canonical versions (no redirects), and when the language and region codes are valid. Google documents that missing return links cause the annotations to be ignored, which is why we treat hreflang as a data-set to generate and test rather than tags to type by hand.

We specify hreflang per URL cluster from a single source of truth, so the HTML head, the XML sitemap and the language switcher never disagree. x-default points to the version that should serve users whose language is not covered; for Türkiye-based brands that is usually the Turkish or the English page depending on the audience. Partial clusters are legitimate: a page that exists only in Turkish and Arabic should annotate those two, not invent an English twin.

Non-Latin scripts add two decisions. First, whether URL slugs are native-script or transliterated; our own Arabic and Persian service URLs use native script, percent-encoded in sitemaps, which search engines handle correctly and users read naturally. Second, direction: RTL pages need mirrored layouts and logical CSS properties, not just translated strings, or the layout breaks exactly where trust is built.

Translating a keyword list is the most common international SEO mistake, because search behaviour differs by market even when the language is shared. A German buyer and a Swiss buyer phrase the same need differently; an Arabic speaker in Riyadh and one in Cairo use different terms for the same service. We research each market from scratch in its own tools and SERPs, then map intent to pages: which topics need a dedicated local page, which can share a structure, and which should not exist in that market at all.

Where keyword databases are thin, as they are for Persian, we combine native-speaker term lists, SERP inspection and post-launch Search Console queries to validate targeting. The output is a keyword and intent map per market that content, hreflang clusters and reporting all follow.

For brands competing with English-language head terms, we deliberately target modifier intents where fit is high and competition realistic, for example international, multilingual, Arabic or Turkish variants of a service, instead of a global head term that a Türkiye-based agency or exporter will not win.

Localization starts from the keyword map and the buyer's context, not from the source text. A localized page may have a different heading, a different proof section and different examples, because the question the reader arrives with is different. Trust signals change too: currencies, regulators, delivery or accreditation references, even the photography that reads as credible.

Our production model is native: content is written in the target language against a localization brief and approved by a reviewer before publication. Machine translation can accelerate a first draft, but a page is not published on a machine draft. For regulated topics such as medical or financial content, the claims are also approved by the client's qualified expert.

The same discipline applies to metadata. Titles and descriptions are written per market to the length limits of that script, and structured data carries the correct inLanguage value so that search engines and AI answer engines attribute the page to the right language.

We operate the model we recommend. seoevaluate.com serves Turkish at the root and English, Arabic and Persian in prefixed folders; Arabic and Persian URLs use native script; every page carries a complete hreflang set with x-default, mirrored in the XML sitemap and the language switcher from one registry, and the right-to-left layouts are built with logical CSS properties. You can inspect any of our service pages to see the implementation.

Our production is native by design: Turkish, English, Arabic and Persian content is produced natively with reviewer approval, and the same editorial standards apply to a service page, a localized landing page or a blog article. This is also why we work mostly with brands whose markets are Türkiye, the Gulf, Iran and Europe: the corridors where our languages and our experience with clinics, exporters and SaaS companies overlap.

We do not promise rankings or traffic levels for a market we have not yet measured, and we say so in the assessment. What we commit to is a documented architecture, a validated technical implementation, native-quality localization and per-market reporting that shows whether the plan is working.

International SEO rarely stands alone. The technical foundation comes from our technical SEO work, the content from our editorial production, and measurement from the analytics setup; the assessment tells you which of those your site actually needs.