// BLOG
Field notes, reports, experiments.
What our team learned this week. None of it is speculation; each piece is grounded in a real case, a test, or a hands-on data analysis you can apply.
- SEO
AEO vs. GEO vs. LLMO: A Practical Glossary for Answer-Engine Optimization
A practical glossary for AEO, GEO, LLMO, and AI SEO, with safe ways to structure content for answer engines without promising citations.
By SEO Evaluate Team9 min read - Analytics
GA4 Setup for Lead Generation: Events, Key Events, and Consent-Safe Tracking
A practical GA4 setup guide for lead-generation sites: events, key events, UTMs, consent checks, and QA before you trust reports.
By SEO Evaluate Team10 min read - SEO
Core Web Vitals Diagnosis: How to Fix LCP, INP, and CLS Without Guesswork
A practical Core Web Vitals diagnosis workflow for LCP, INP, and CLS using field data, page templates, and fixes that reduce technical friction.
By SEO Evaluate Team10 min read - SEO
E-commerce SEO: Faceted Navigation, Product Schema, and Crawl Budget
A practical e-commerce SEO guide to control faceted navigation, product schema, crawl budget, and internal links before scaling product pages.
By SEO Evaluate Team11 min read - SEO
Structuring Content So AI Search Engines Can Reuse It
A practical guide to structuring content for AI search: clear passages, Q&A sections, schema, internal links, and source consistency.
By SEO Evaluate Team10 min read - Analytics
First-Party Measurement Readiness: Attribution Without Clean Cookies
A practical first-party measurement guide for cleaner attribution: UTMs, consent-aware events, server-side signals, and reporting limits.
By SEO Evaluate Team10 min read - SEO
Conversion Rate Optimization: A Diagnostic Approach to Finding and Fixing Friction
A diagnostic CRO method for lead-gen sites: find conversion friction with evidence, prioritize fixes, and test changes instead of guessing.
By SEO Evaluate Team9 min read - SEO
Video SEO: Getting Found in YouTube and Universal Search
A practical video SEO guide: structure titles, metadata, transcripts, and VideoObject schema so YouTube and Google can find and understand your videos.
By SEO Evaluate Team9 min read - SEO
SEO-Safe Website Migrations: A Pre-Launch Checklist to Reduce Ranking Risk
A pre-launch SEO migration checklist: URL mapping, redirects, metadata, hreflang, and crawl checks to reduce ranking risk during a replatform or redesign.
By SEO Evaluate Team10 min read - SEO
Multilingual SEO for International Brands: Common Mistakes and Fixes
The most common multilingual SEO mistakes — hreflang, duplicate content, and localization — plus practical fixes for international, multi-market brands.
By SEO Evaluate Team10 min read - SEO
Clinic SEO: How Medical Tourism Brands Can Build Search Visibility Safely
How medical tourism clinics can build search visibility responsibly, with trust signals, multilingual content, and SEO that respects health-ad rules.
By SEO Evaluate Team11 min read - SEO
SaaS SEO: Building a Search System That Supports Pipeline, Not Just Traffic
A SaaS SEO framework for connecting search to pipeline — intent mapping, topic clusters, and tracking that ties organic content to qualified demand.
By SEO Evaluate Team10 min read - SEO
The AI Search Visibility Checklist: A Multi-Engine Readiness Audit for Your Brand
A practical readiness checklist to help make your content easier for AI answer engines like ChatGPT, Perplexity, and Google AI Overviews to cite.
By SEO Evaluate Team9 min read - SEO
Technical SEO Audit Checklist: Fix the Foundations Before You Scale
A prioritized technical SEO audit checklist for in-house teams: fix crawlability, indexation, architecture, Core Web Vitals, and schema before scaling.
By Roozbeh Nazari5 min read - SEO
Core Web Vitals 2026: What actually matters
Two years since INP replaced FID. Data from 60 sites in our portfolio shows which metrics deserve a budget — and which don't.
By Mert Can Yılmaz5 min read - Analytics
Cookieless attribution without losing your mind
Server-side tagging isn't a 'nice to have' — from Q3 2026 it's mandatory just to stay measurable. Migration notes from three clients.
By Roozbeh Nazari5 min read - Industry
TikTok Shop Türkiye market playbook
TikTok Shop is scaling its Türkiye pilot. Three brands in beta share what they learned in the first 90 days — what to do, what to skip.
By Selin Aksoy5 min read - Paid Media
Multi-touch attribution: when it works, when it doesn't
Every agency's favorite buzzword. In most cases it's an illusion you're paying for. When does it actually drive a decision?
By Burak Özkan5 min read - Industry
MENA e-commerce trends · Q2 2026
Saudi Arabia, the UAE, and Egypt — paid media and marketplace dynamics across a quarterly read.
By Yara Khalil5 min read - SEO
AI Overviews: how to rank in the generative SERP
Google's AI Overviews is redefining organic traffic. Three practical rules from a test across 40 queries.
By Mert Can Yılmaz5 min read
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