// BLOG
Field notes, reports, experiments.
What our team learned this week. None of it is speculation; each piece is grounded in a real case, a test, or a hands-on data analysis you can apply.
- SEO
International SEO: ccTLD, subfolder or subdomain?
International SEO structure compared: ccTLD, subfolder or subdomain. What Google documents, the trade-offs and a decision rule for choosing yours.
By Roozbeh Nazari3 min read - SEO
Keyword difficulty: how to read KD without being fooled
Keyword difficulty scores come from different formulas in each tool. What Ahrefs and Semrush document, where KD misleads, and a four-question rule.
By Roozbeh Nazari3 min read - Paid Media
Google Ads Transparency Center for competitor research
Use the Google Ads Transparency Center for competitor research: what it shows, what it cannot, and how to pair it with Auction insights for real decisions.
By Roozbeh Nazari3 min read - SEO
Google Business Profile manager roles and access
Who should be a Google Business Profile manager and who an owner? Roles, limits, the 7-day rule and a safe access model for teams.
By Roozbeh Nazari3 min read - Paid Media
Meta ads in 2026: account structure that scales
A practical way to structure Meta ads in 2026: fewer campaigns, clear budget placement, clean naming and reliable Pixel plus Conversions API signals.
By Roozbeh Nazari3 min read - Analytics
CRM marketing: from lead source to closed deal
CRM marketing works when lead source, lifecycle stage and deal value travel in one chain. Here is how we build it, from form to ad platform.
By Roozbeh Nazari3 min read - SEO
Email marketing campaigns: 10 types and when to use
Ten email marketing campaigns explained: the trigger each one fits, what to measure, and the sender requirements Gmail and Yahoo now enforce.
By Roozbeh Nazari3 min read - SEO
Ecommerce SEO: category pages that carry revenue
Ecommerce SEO is won on category pages. How to handle facets, pagination, copy, internal links and stock so listing templates earn revenue.
By Roozbeh Nazari3 min read - SEO
Schema markup: which types still earn rich results
Which schema markup types still earn rich results in 2026, which ones Google retired, and how to generate and validate markup properly.
By Roozbeh Nazari3 min read - Analytics
Marketing analytics: the 12 metrics that drive budget
Marketing analytics should change where money goes. Twelve metrics, grouped by the budget decision each one supports, and how to read them together.
By Roozbeh Nazari3 min read - Paid Media
Direct marketing in digital: response you can count
Direct marketing asks one person for one action and counts the reply. How to run it in digital channels: list, offer, tracking and honest testing.
By Roozbeh Nazari3 min read - SEO
SEO expert hiring: a practical skills test
Hiring an SEO expert on interviews alone is a gamble. A practical skills test with four tasks, a scoring rubric and the red flags to watch for.
By Roozbeh Nazari3 min read - SEO
B2B marketing: long cycles, many buyers
B2B marketing has to serve a buying group over months, not one click. How to map the committee, plan content by stage and measure pipeline, not leads.
By Roozbeh Nazari3 min read - SEO
SEO audit: how to scope, price and prioritise one
An SEO audit is only worth what gets fixed. How to scope one, what drives the price, and how to rank findings by impact and effort before work begins.
By Roozbeh Nazari3 min read - Analytics
Growth marketing: an experiment operating system
Growth marketing is a system, not a bag of hacks. How to run a weekly experiment loop: one metric, a ranked backlog, clean tests and decisions you keep.
By Roozbeh Nazari3 min read - Paid Media
Affiliate marketing for brands: programme setup
Affiliate marketing works for brands when the programme is designed first: commission logic, tracking, partner vetting, disclosure and SEO-safe links.
By Roozbeh Nazari3 min read - SEO
AI search engine landscape: where buyers now search
Buyers now research across more than one AI search engine. A map of where those journeys happen, what each surface rewards, and how to plan visibility.
By Roozbeh Nazari3 min read - SEO
Local SEO: the 2026 ranking factors that still matter
Local SEO in 2026 still rests on relevance, distance and prominence. Which ranking factors deserve your time, which are noise, and how to prioritise them.
By Roozbeh Nazari3 min read - SEO
SEO checker scores: what free checkers miss
An SEO checker score is a quick health signal, not a verdict. What free checkers measure well, what they cannot see, and how to read the gap.
By Roozbeh Nazari3 min read - SEO
Affordable SEO services: red flags and fair scopes
How to tell affordable SEO services that fit a small budget from cheap offers that cut the wrong corners: red flags, fair scopes and questions to ask.
By Roozbeh Nazari3 min read - SEO
White label SEO: how agency partnerships work
How white label SEO partnerships work: who does the work, who owns the client, how access and quality are handled, and what to put in the contract.
By Roozbeh Nazari3 min read - Industry
Healthcare marketing agency: compliance-first scope
How to scope a healthcare marketing agency with compliance first: claim review, patient data and tracking, ad policies, approvals and what to exclude.
By Roozbeh Nazari3 min read - SEO
Ecommerce SEO agency: a 90-day onboarding plan
Hiring an ecommerce SEO agency? A 90-day onboarding plan: access and data, catalogue and crawl audit, templates, structured data and first releases.
By Roozbeh Nazari3 min read - SEO
AI SEO agency: what changes in scope and reporting
What an AI SEO agency should add to a classic SEO scope, what stays the same, and how reporting on AI answers differs from rankings and clicks.
By Roozbeh Nazari3 min read - SEO
B2B SEO agency: pipeline metrics, not traffic
What to ask a B2B SEO agency to report: qualified leads, opportunities and pipeline from organic search, not traffic charts that never reach sales.
By Roozbeh Nazari3 min read - SEO
SEO freelancer contracts: scope, access and exit
What to put in an SEO freelancer contract: a scope you can check, access that stays yours, continuity when one person is unavailable, and a clean exit.
By Roozbeh Nazari3 min read - SEO
Digital marketing agency fee models explained
How a digital marketing agency prices its work: retainers, projects, day rates, percentage of spend and hybrids, and what each model rewards.
By Roozbeh Nazari3 min read - Paid Media
Meta Ads Library: a competitor creative audit
Use the Meta Ads Library for a competitor creative audit: what it shows, how to log ads, how to read long-running ads and how to turn findings into tests.
By Roozbeh Nazari3 min read - SEO
Digital marketing specialist: a hiring skills matrix
Hiring a digital marketing specialist? Use a skills matrix: six skill areas, three levels, a work-sample task and interview questions that test real ability.
By Roozbeh Nazari3 min read - SEO
Technical SEO services: what a proper scope includes
Buying technical SEO services? See what a proper scope includes: audit areas, deliverables, implementation support, acceptance criteria and exclusions.
By Roozbeh Nazari3 min read - Analytics
Sales and marketing alignment: one lead definition
Sales and marketing alignment starts with one shared lead definition. Agree stages, criteria and hand-off rules, then wire them into analytics and CRM.
By Roozbeh Nazari3 min read - Paid Media
Google Local Service Ads: eligibility and setup
Google Local Service Ads explained: who is eligible, how screening and verification work, how pay-per-lead billing runs, and a practical setup checklist.
By Roozbeh Nazari3 min read - SEO
Marketing agency types: full-service vs specialist
Full-service or specialist marketing agency? How each model works, where each tends to fit, the hidden costs of both, and how to choose for your stage.
By Roozbeh Nazari3 min read - Paid Media
LinkedIn marketing: organic plus ads for B2B
LinkedIn marketing for B2B works best when organic posts and paid ads share one plan: roles for each, a simple setup, and how to measure what reaches sales.
By Roozbeh Nazari3 min read - SEO
Local SEO agency: what to delegate and what to keep
Hiring a local SEO agency? Decide which local search tasks to hand over, which to keep in-house, and how to protect your profiles, reviews and data.
By Roozbeh Nazari3 min read - Paid Media
Google Ads Editor: bulk workflows that save hours
Six Google Ads Editor workflows for bulk edits: find and replace, pasted changes, CSV imports, multi-account work, and a safe check-and-post routine.
By Roozbeh Nazari3 min read - SEO
GEO vs SEO: where they overlap and where they split
GEO vs SEO without the hype: the work both share, where the goals, outputs and measurement differ, and how to run them as one programme.
By Roozbeh Nazari3 min read - SEO
What is a sitemap: XML, HTML and when you need each
What is a sitemap, and do you need one? The difference between XML and HTML sitemaps, what each does for crawlers and people, and when to skip them.
By Roozbeh Nazari3 min read - Paid Media
Performance marketing: measurement before media
Performance marketing only works when measurement comes first. What to define, track and test before you scale spend, and which metrics to trust.
By Roozbeh Nazari3 min read - Paid Media
PPC management: a weekly and monthly routine
A PPC management routine in two layers: weekly checks that protect spend, and a monthly review that decides structure, budgets and tests across platforms.
By Roozbeh Nazari3 min read - SEO
Local SEO services for multi-location brands
What local SEO services should cover when a brand has many locations: profile governance, bulk verification, location pages that are not doorways, and reviews.
By Roozbeh Nazari3 min read - SEO
Digital marketing company or in-house team?
Should you hire a digital marketing company or build an in-house team? Decide channel by channel, keep account ownership, and plan the handover early.
By Roozbeh Nazari3 min read - Paid Media
Google Ads agency: account ownership and red flags
Before you hire a Google Ads agency, check who owns the account, billing and conversion tracking. Ownership mechanics, red flags and an annual handover test.
By Roozbeh Nazari3 min read - Industry
Medical tourism marketing: the patient decision path
Medical tourism marketing mapped to the patient's decision path: what people need at each stage, from first research to aftercare, and what clinics should say.
By Roozbeh Nazari3 min read - Analytics
B2B lead generation: qualifying before the call
How to qualify B2B lead generation before a sales call: form design, fit and intent signals, routing rules and feeding qualified leads back to ad platforms.
By Roozbeh Nazari3 min read - Paid Media
PPC explained: auctions, bids and quality score
PPC explained without jargon: how the ad auction runs, what your bid really does, how Ad Rank and quality score differ, and which levers you control.
By Roozbeh Nazari3 min read - SEO
Digital marketing consultant: when to hire one
When does a digital marketing consultant make sense? Five situations, three that call for something else, and how to scope the first 60 days.
By Roozbeh Nazari3 min read - Paid Media
Google Ads certification: which exams, which order
A practical route through Google Ads certification: which Skillshop exams exist, which to take first, and how the exams fit a career or agency plan.
By Roozbeh Nazari3 min read - Paid Media
Account based marketing: a pilot for small teams
How a small B2B team can run an account based marketing pilot: choose target accounts, align sales and marketing, pick channels and judge the results.
By Roozbeh Nazari3 min read - Paid Media
PPC agency: fee models and what to audit first
Hiring a PPC agency? How each fee model shapes the agency's incentives, and the ten account settings to audit first, before any new campaign launches.
By Roozbeh Nazari3 min read - SEO
Sitemap generator or framework sitemap: how to decide
Sitemap generator or a sitemap built by your CMS or framework? Decide on lastmod accuracy, coverage, scale and hreflang, with a checklist for each case.
By Roozbeh Nazari3 min read - SEO
Digital marketing services: a scope-by-scope menu
Digital marketing services explained as a menu: for each scope, what it needs first, what unit of work you buy and which early signal shows it works.
By Roozbeh Nazari3 min read - SEO
SEO agency: what the engagement looks like month by month
What an SEO agency should deliver in months 1 to 12, what you owe in return, and the decision each month should let you make before you renew.
By Roozbeh Nazari3 min read - SEO
What is technical SEO: 2026 scope and priorities
What is technical SEO, what falls inside its 2026 scope, and in which order is the work done? Five layers, a prioritisation rule and measurement.
By Roozbeh Nazari3 min read - SEO
How to use NotebookLM for SEO research
How to use NotebookLM for SEO research: where it helps, where it does not, five concrete scenarios, source discipline and a verification step.
By Roozbeh Nazari3 min read - Industry
How to get a health tourism certificate: a guide
How to get a health tourism certificate in Türkiye: who applies, which conditions are required, and how the document is shown on your site.
By Roozbeh Nazari3 min read - Analytics
What is conversion rate: calculation and improvement
What is conversion rate, how do you choose the denominator, and why does the calculation mislead? The formula, common errors and a fix order.
By Roozbeh Nazari3 min read - SEO
How to identify the best SEO agency: a rubric
There is no single best SEO agency. This six-heading scoring rubric turns the agency decision into a written, defensible rationale.
By Roozbeh Nazari3 min read - Paid Media
Google Ads training: an 8-week in-house curriculum
A Google Ads training curriculum you can run in-house over eight weeks: one topic, one exercise and one competence check each week.
By Roozbeh Nazari3 min read - SEO
What is the Google index: why a page isn't indexed
What is the Google index and why a page is not indexed: the difference between discovered, crawled and indexed, and what Search Console statuses mean.
By Roozbeh Nazari3 min read - SEO
Digital marketing strategies: 7 models for 2026
Digital marketing strategies are a question of choice, not a channel list: seven models, which business each one suits, and how each is measured.
By Roozbeh Nazari3 min read - Industry
Health tourism regulation: a marketing summary
Where the health tourism regulation touches marketing teams: a map of its five chapters and which official text answers which question.
By Roozbeh Nazari3 min read - SEO
How to do SEO: a 12-week plan from zero
How to do SEO, ordered by dependency rather than by habit: a 12-week working plan for teams starting from zero with their own people.
By Roozbeh Nazari3 min read - SEO
What is a search engine? Crawl, index, rank
What is a search engine and how does it work: crawling, indexing and ranking as Google documents them, plus a checklist for site owners.
By Roozbeh Nazari3 min read - Paid Media
YouTube advertising: setting up a video campaign
YouTube advertising step by step: video campaign goal in Google Ads, ad format, video preparation, targeting, measurement and policy checks.
By Roozbeh Nazari3 min read - Industry
Google reviews: a response protocol for clinics
A response protocol for Google reviews at clinics: roles, timeframes, and writing rules that respect privacy and health advertising rules.
By Roozbeh Nazari3 min read - SEO
What is Semrush and how to use it: agency workflow
What is Semrush and how does an agency use it: reading estimated data correctly, a weekly reporting rhythm, competitor analysis and a decision log.
By Roozbeh Nazari3 min read - SEO
SEO tools 2026: how to build an agency tool stack
A method for choosing SEO tools by starting from the work: Google data, crawling and market tools, extended with analytics, attribution and paid-media layers in one measurement workflow.
By Roozbeh Nazari3 min read - Analytics
What is Microsoft Clarity: setup and CRO analysis
What is Microsoft Clarity and how do you set it up? A practical guide to CRO analysis with heatmaps, session recordings and signals such as rage clicks.
By Roozbeh Nazari3 min read - Paid Media
Instagram ads cost: how it is set and how to budget
Instagram ads cost is set by an auction, not a fixed rate card. The variables that drive it, and how to plan a budget backwards from your own goal.
By Roozbeh Nazari3 min read - Industry
Health tourism management: a digital marketing curriculum
A digital marketing curriculum for health tourism management: 8 modules on regulation, multilingual search, content, ads, measurement and patient contact.
By Roozbeh Nazari3 min read - SEO
Keyword planner research: a step-by-step method
Keyword planner research, step by step: from account access to keyword ideas, reading the forecasts correctly and turning the list into a content plan.
By Roozbeh Nazari3 min read - SEO
Rank tracker: how to track SEO rankings properly
A rank tracker is only useful with fixed location, device and language settings. Here is how to set up ranking tracking and check it against Search Console.
By Roozbeh Nazari3 min read - Paid Media
What is SEM: SEO vs SEM and budget balance
What is SEM, and where does the SEO vs SEM difference begin? How to balance budget across the two channels by speed, cost, control and measurement.
By Roozbeh Nazari3 min read - SEO
What is AI SEO: an AI-assisted SEO workflow
What is AI SEO, and how do you separate its two meanings? Where AI genuinely helps in an SEO workflow, and how to set it up without the scale trap.
By Roozbeh Nazari3 min read - Industry
What is health tourism: a marketing definition
What is health tourism, and how does it differ from medical tourism? The boundaries of the term, three demand clusters, and why the split changes campaigns.
By Roozbeh Nazari3 min read - SEO
Google Business Profile: setup and optimization
Google Business Profile setup, the verification steps, and the fields that actually move local SEO: category, services, photos and reviews.
By Roozbeh Nazari3 min read - SEO
Monthly SEO plan: a week-by-week work plan
A monthly SEO plan should be a calendar, not an intention. A week-by-week work plan example and the decision meeting that closes the month.
By Roozbeh Nazari3 min read - SEO
What is a landing page: B2B conversion page anatomy
So what is a landing page, and where does it differ from an ordinary web page? The eight components of a B2B conversion page and the usual setup mistakes.
By Roozbeh Nazari3 min read - Paid Media
Google Ads management: a weekly optimisation routine
How to run Google Ads management in about an hour a week: a six-step optimisation routine from search terms to budget, and the work to leave out.
By Roozbeh Nazari3 min read - SEO
What is Perplexity: AI search visibility for brands
How Perplexity works, where it departs from classic search, and what your brand can actually do to be cited as a source in its answers.
By Roozbeh Nazari3 min read - Industry
Health tourism agencies and clinics: working together
How health tourism agencies and clinics should set up domain ownership, lead ownership, attribution and brand overlap before the digital work starts.
By Roozbeh Nazari3 min read - SEO
SEO pricing in 2026: 9 variables that set the price
Why does SEO pricing differ three-fold between agencies? The nine variables that move the number on your proposal, and how to read a quote properly.
By Roozbeh Nazari3 min read - SEO
What is digital marketing: the 2026 channel map
What is digital marketing, which channels make it up, and which one do you enter first on a limited budget? A channel map and a prioritisation method.
By Roozbeh Nazari3 min read - Paid Media
How to choose a Google Ads specialist: 12 questions
The 12 interview questions to ask a Google Ads specialist and what a good answer looks like: access, measurement, campaign structure and reporting.
By Roozbeh Nazari3 min read - Industry
Health tourism incentives: the digital spend file
Health tourism incentives: how to make digital marketing spend documentable — campaign segmentation, the paperwork set, and the measurement record.
By Roozbeh Nazari3 min read - SEO
WordPress SEO plugin: Yoast, Rank Math, AIOSEO
How to choose a WordPress SEO plugin: the common ground between Yoast, Rank Math and AIOSEO, where they diverge, and the first settings after install.
By Roozbeh Nazari3 min read - SEO
SEO services: technical, content, authority, measurement
SEO services fall into four workstreams: technical, content, authority and measurement. What each one delivers, in what order, and how to verify it.
By Roozbeh Nazari3 min read - SEO
ChatGPT prompt examples for SEO: 25 use cases
ChatGPT prompt examples for SEO: 25 use cases for research, content planning, technical checks, localization and reporting, plus rules to verify output.
By Roozbeh Nazari3 min read - Paid Media
Google Ads cost in 2026: 8 factors that set the price
Google Ads cost is not set by a fixed rate card. A guide to the 8 factors that shape cost per click and total spend in the ad auction.
By Roozbeh Nazari3 min read - Industry
Health tourism authorization certificate and marketing
How a health tourism authorization certificate shapes your website, ad copy and trust signals: a practical checklist for clinics and facilitators.
By Roozbeh Nazari3 min read - Industry
Social media agency or SEO agency: splitting the budget
Social media agency or SEO agency? A framework for splitting a marketing budget between the two channels by demand type, time horizon and measurement.
By Roozbeh Nazari3 min read - SEO
SEO packages: how to read what is actually included
SEO packages promise very different work under the same names. A guide to reading a package line by line, with output and measurement questions.
By Roozbeh Nazari3 min read - SEO
Backlink analysis: free and paid backlink checker tools
Choosing a backlink checker and a backlink analysis method: Search Console's free data, how paid tools differ and the steps to separate risky links.
By Roozbeh Nazari3 min read - Paid Media
Google Ads consulting: scope, fee models and KPIs
A guide to reading a Google Ads consulting proposal: scope of work, the incentives behind fee models, the right KPI set and account ownership rules.
By Roozbeh Nazari3 min read - Industry
How to start in health tourism: patient acquisition flow
How to start in health tourism, the digital side: licensing and regulatory prerequisites, demand, content, communication and measurement, step by step.
By Roozbeh Nazari3 min read - SEO
Google AI search features: a 2026 map
Where Google AI features show up in Search: AI Overviews, AI Mode, multimodal queries, site owner controls and measurement, mapped for 2026.
By Roozbeh Nazari3 min read - SEO
SEO analysis: how to run a 30-minute site analysis
A 30-minute SEO analysis flow: indexing, speed, titles, queries and internal links, using free tools to find which problem to fix first.
By Roozbeh Nazari3 min read - SEO
Choosing a digital marketing agency: scope and KPI contract
Choosing a digital marketing agency: write the scope channel by channel, tie a KPI and stop rule to each, and put account ownership and exit in the contract.
By Roozbeh Nazari3 min read - Industry
Health tourism consulting: the marketing-side scope
What the marketing side of health tourism consulting covers and what it does not: demand analysis, regulation, channel plan, measurement, 8 proposal questions.
By Roozbeh Nazari3 min read - SEO
SEO-friendly website: a 25-point technical checklist
What makes an SEO-friendly website: a 25-point technical requirements list to hand your developer before a new site is built; crawling, speed, multilingual.
By Roozbeh Nazari3 min read - Analytics
What is Google Analytics 4: setup and the first 10 reports
What Google Analytics 4 is, how to set it up and which 10 reports to open in the first week: account, property, data stream, events, key events, reading order.
By Roozbeh Nazari3 min read - SEO
What an SEO specialist does: a competency map
What an SEO specialist is and does: a competency map across technical, content, data and communication, with three levels and the questions to ask when hiring.
By Roozbeh Nazari3 min read - SEO
AI article writer: Google's policy and a safe process
What Google's three documents say about AI article writer tools, and a safe production process built on brief, verification, editing and transparency.
By Roozbeh Nazari3 min read - Paid Media
Instagram advertising: setup for clinics and B2B
Instagram advertising guide: boost versus Ads Manager, account and measurement setup, the compliance layer for clinics and audience and form design for B2B.
By Roozbeh Nazari3 min read - Industry
Health tourism advertising: a compliant channel plan
Health tourism advertising channel by channel: a compliance table built on the domestic/international split under the 12.11.2025 regulation and platform rules.
By Roozbeh Nazari3 min read - SEO
Google Search Console guide: 7 reports, 7 decisions
A Google Search Console guide: Performance, Page indexing, URL Inspection, Sitemaps, Core Web Vitals, Links and Manual actions, one decision per report.
By Roozbeh Nazari3 min read - SEO
Istanbul SEO agency: local agency or international team?
Looking for an Istanbul SEO agency? A decision guide comparing a local agency with an international team on five criteria, plus shortlist questions.
By Roozbeh Nazari3 min read - SEO
What is GEO: Generative Engine Optimization in 2026
What is GEO, what does it mean, and where does Generative Engine Optimization diverge from SEO? Origin, the 2026 definition and four conditions for being cited.
By Roozbeh Nazari3 min read - Paid Media
Advertising on Google: account setup to first campaign
Advertising on Google step by step: account setup, billing and conversion setup, the first Search campaign, and how the cost of advertising on Google is formed.
By Roozbeh Nazari3 min read - SEO
People also search for: the SERP opportunity
How the people also search for box works, how it turns into an intent map, and how to use it in a content plan without a single volume figure.
By Roozbeh Nazari3 min read - Industry
What a health tourism agency does: facilitator vs. agency
What does a health tourism agency do, how do licensed health tourism facilitators differ from a marketing agency, and which should a clinic work with, for what?
By Roozbeh Nazari3 min read - SEO
What is SEO? Search engine optimization in the AI era
What is SEO, what does the acronym mean, and what does search engine optimization cover in the AI search era? Definition, three layers, a 2026 order.
By Roozbeh Nazari3 min read - SEO
Site speed test: PageSpeed, Lighthouse and CrUX explained
Why site speed test results never agree: what PageSpeed, Lighthouse and CrUX each measure, the field vs lab data difference, and the right reading order.
By Roozbeh Nazari3 min read - Paid Media
What is Google Ads: campaign types and a 2026 starter plan
What is Google Ads, what are its six campaign types for, and how should a business starting from zero plan its first 60 days? Measurement first, budget second.
By Roozbeh Nazari3 min read - Industry
Choosing a health tourism advertising agency: 10 criteria
Choosing a health tourism advertising agency: 10 criteria that test regulatory knowledge, platform policies, language capacity, patient data and measurement.
By Roozbeh Nazari3 min read - SEO
What is Google AI Mode: what changes for brands in Türkiye
What is Google AI Mode, when did it launch in Türkiye and how does it differ from AI Overviews? A practical look at content, technical and measurement prep.
By Roozbeh Nazari3 min read - SEO
How to choose an SEO agency: a proposal comparison template
Choosing an SEO agency? Put three proposals in one table: a 12-row template scoring scope, deliverables, access, reporting and exit terms before price.
By Roozbeh Nazari3 min read - Analytics
Looker Studio SEO dashboard for clinics: GSC + GA4
A Looker Studio SEO dashboard for clinics: two Search Console data sources, GA4 connector quotas, a locale-based page structure and the charts to leave out.
By Roozbeh Nazari3 min read - Industry
Doctor profile pages on clinic sites: E-E-A-T and regulation
Physician profile pages on a clinic site: verifiable credentials for E-E-A-T, Person and Physician schema, regulation-safe wording, four-language consistency.
By Roozbeh Nazari3 min read - SEO
Multilingual sitemap architecture: locales and crawl budget
Sitemaps for a multilingual site: one file per locale or a single index, moving hreflang into the sitemap, lastmod discipline and which URLs to leave out.
By Roozbeh Nazari3 min read - SEO
SEO consultant monthly meeting: agenda and decision log
The structure that makes the monthly SEO consultant meeting work: a 45-minute agenda template, a decision log format and the topics that never enter the room.
By Roozbeh Nazari3 min read - SEO
SEO consulting contracts: scope, KPIs and exit clauses
What an SEO consulting contract should define: two-way scope, KPI selection, reporting duties, data ownership and exit clauses. Ten checks before signing.
By Roozbeh Nazari3 min read - SEO
Technical SEO for international patients: Core Web Vitals
Measuring Core Web Vitals on the networks patients in the Gulf, Iran and Europe actually use: country-level CrUX, RTL fonts, galleries and third-party scripts.
By Roozbeh Nazari3 min read - Paid Media
Organic and paid sync in health tourism: one funnel
Running SEO and Google Ads as one funnel in health tourism: a shared query map, shared landing pages, a budget-shifting rule and GA4 measurement.
By Roozbeh Nazari3 min read - Industry
Medical tourism content calendar: reading seasonal demand
Building a medical tourism content calendar without a volume table: reading seasonal demand with Search Console, Google Trends and source-market calendars.
By Roozbeh Nazari3 min read - SEO
Perplexity and Gemini citation sources: a manual analysis
How to analyse which sources Perplexity and Gemini show for Turkish-language queries without an aggregate dataset, using a repeatable prompt set.
By Roozbeh Nazari3 min read - SEO
Competitor clinic analysis: the citation gap without tools
How to find where competitor clinics are cited without a paid link tool: structural citations, Search Console, search operators and an AI answer sample.
By Roozbeh Nazari3 min read - Analytics
Patient coordinator and CRM: source-to-booking attribution
Source-to-appointment attribution in a clinic CRM without relying on the coordinator's memory: data model, coordinator workflow, stages, feedback loop.
By Roozbeh Nazari3 min read - SEO
Google's YMYL assessment: a checklist for clinic websites
A site-level YMYL checklist for clinic websites based on Google's September 2025 quality rater guidelines: identity, trust, authorship and experience.
By Roozbeh Nazari3 min read - Industry
Before/after gallery: regulation, UX and SEO setup
A clinic before/after gallery under Turkey's November 2025 promotion regulation: consent and withdrawal flow, honest presentation, image SEO, technical setup.
By Roozbeh Nazari3 min read - SEO
Persian SEO: search realities for clinics targeting Iran
Persian SEO for clinics attracting patients from Iran: the role of organic search when ads are closed, Persian query patterns, hreflang and accessibility.
By Roozbeh Nazari3 min read - SEO
SEO reporting: what to ask your consultant for
The one-page report to ask your SEO consultant for: from your own Search Console and GA4, five blocks that start with business outcome, and what is decoration.
By Roozbeh Nazari3 min read - SEO
Clinic schema guide: MedicalClinic, Physician and FAQ
Setting up MedicalClinic and Physician schema for clinic sites, multilingual consistency, review constraints and the removal of FAQ rich results in May 2026.
By Roozbeh Nazari3 min read - Analytics
Cookieless attribution: a first-party data plan for clinics
A first-party data plan a clinic can build in six months: consent and consent mode, CRM identity, server-side collection and offline conversion write-back.
By Roozbeh Nazari3 min read - Industry
Patient flow from MENA to Turkey: reading search demand
A method for reading patient demand from MENA countries with Google Trends, Search Console and Keyword Planner, and which figures are not published and why.
By Roozbeh Nazari3 min read - SEO
Clinic site migration: how to prevent ranking loss
A clinic site migration guide to prevent organic loss: pre-launch inventory and mapping, redirect rules, a launch-day checklist and eight weeks of monitoring.
By Roozbeh Nazari3 min read - SEO
Technical SEO indexing problems: a diagnosis and fix flow
One flow for answering why a page is not indexed: reading Search Console statuses, verifying with URL Inspection, finding the root cause, proving the fix.
By Roozbeh Nazari3 min read - SEO
Agency or SEO consultant? A decision matrix
A five-criterion decision matrix for choosing between an agency and an independent SEO consultant: capacity, scope, speed, dependency and cost.
By Roozbeh Nazari3 min read - SEO
llms.txt and AI crawler management: an access strategy
A framework for deciding what to open to AI crawlers: separating training, search and user bots in robots.txt, where llms.txt fits, and log checks.
By Roozbeh Nazari3 min read - Industry
Medical tourism price pages: transparency and compliance
The three tensions of a clinic price page: patients expect transparency, the promotion regulation limits fee information, conversion needs certainty.
By Roozbeh Nazari3 min read - Analytics
WhatsApp Business API patient funnel: setup and attribution
How to wire the WhatsApp Business Platform into a clinic funnel: account setup, template categories, webhooks, CRM mapping and source attribution.
By Roozbeh Nazari3 min read - SEO
The first 90 days of an SEO consulting engagement
What happens in each of the first three months of an SEO engagement: access and measurement, diagnosis, prioritisation, and the first implementation wave.
By Roozbeh Nazari3 min read - SEO
Technical SEO checklist for Arabic and Persian sites
The technical SEO items most often missed on RTL sites: dir and lang, logical CSS, percent-encoded slug length, ZWNJ and numeral formats.
By Roozbeh Nazari3 min read - SEO
Health tourism keyword research in four languages
Collecting patient queries in TR, EN, AR and FA: the traps the languages themselves create - suffixes, letter variants, ZWNJ and transliteration.
By Roozbeh Nazari3 min read - SEO
Content format for AI search: passage citability
Content format for being cited in AI answers: self-contained paragraphs, a heading hierarchy that answers questions, and the cost of over-fragmenting.
By Roozbeh Nazari3 min read - SEO
Patient reviews and E-E-A-T: reputation signals
Two constraints on building reputation signals in health tourism: Turkiye's health promotion rules and how Google treats reviews you control.
By Roozbeh Nazari3 min read - SEO
SEO consulting pricing models compared
Retainer, project and performance-based SEO consulting models compared: which one works when, and where each of them breaks.
By Roozbeh Nazari3 min read - Analytics
Server-side tagging: setup decisions and cost
The server-side tagging decision: which setup form, which cost items, and when not building it is the better call. No price figures.
By Roozbeh Nazari3 min read - SEO
Next.js technical SEO: proxy, canonical, locale
Next.js 16 replaced middleware with proxy. The traps in proxy, canonical and locale setup on multilingual Next.js sites.
By Roozbeh Nazari3 min read - SEO
Health tourism landing page anatomy
A landing page structure for international patients: section order, verifiable proof, compliant language and form design.
By Roozbeh Nazari3 min read - SEO
Google Business Profile for clinics
Google Business Profile for clinics seeking international patients: categories, name rules, reviews and profile-to-site consistency.
By Roozbeh Nazari3 min read - SEO
ChatGPT brand visibility: a 100-prompt benchmark setup
How to build a fixed 100-prompt benchmark for measuring your brand’s visibility in AI answers: set design, run protocol and scoring rules.
By Roozbeh Nazari3 min read - SEO
Technical SEO audit: a 20-item production checklist
A 20-item technical SEO audit you can run in half an hour on production: crawlability, indexing, multilingual setup, performance and AI crawler access.
By Roozbeh Nazari3 min read - SEO
Health tourism SEO: building a 4-language demand map
A method for building the demand map in TR, EN, AR and FA from your own data: seed sets, intent layers, verification sources and their limits.
By Roozbeh Nazari3 min read - SEO
12 questions to ask before hiring an SEO consultant
The fastest way to evaluate an SEO consultant is to ask the right question. Twelve questions on diagnosis, scope and measurement, and what to listen for.
By Roozbeh Nazari3 min read - SEO
What is SEO consulting and what does a consultant do?
What an SEO consultant actually delivers week to week, and what they do not. Scope boundaries, decision rights, and how it differs from an agency.
By Roozbeh Nazari3 min read - Industry
Turkiye's SEO Agency Market: Mapping the Competition
How to map the competitive landscape with DR and traffic estimates, where those metrics mislead, and how to validate them against first-party data.
By Roozbeh Nazari3 min read - Paid Media
Meta Ads Health Restrictions: Compliant Campaigns
Meta restricts health advertising separately across creative, targeting, landing page and measurement. How to build a campaign that does not get rejected.
By Roozbeh Nazari3 min read - Industry
Medical Content That Meets Turkiye's Promotion Rules
Compliance in medical content is not only about the copy. A practical checklist for title tags, meta descriptions, schema, review widgets and ad pages.
By Roozbeh Nazari3 min read - SEO
Health Tourism ChatGPT Visibility: Becoming a Source
How do clinics get cited in ChatGPT answers? What is actually controllable across the access, verifiability and third-party corroboration layers.
By Roozbeh Nazari3 min read - SEO
Aesthetic Surgery Websites: 12 Critical CRO Fixes
What lifts conversion on aesthetic surgery sites is clarity, not promises. Twelve concrete CRO fixes across the entry, decision and contact layers.
By Roozbeh Nazari3 min read - Analytics
How to measure lead quality in health tourism clinics: the WhatsApp-to-booking attribution chain
What matters isn't form fills — it's conversations that turn into bookings. Practical steps to build end-to-end source attribution in a WhatsApp-first patient funnel.
By Roozbeh Nazari3 min read - SEO
Arabic SEO for Dental Clinics: GCC Search Behaviour
Publishing an Arabic page is not enough for Gulf patients: here is how dialect, translit and question patterns reshape dental search behaviour.
By Roozbeh Nazari3 min read - Paid Media
Google Ads vs Meta budget split for clinics
The two channels do different jobs. Policy limits, demand capture versus demand creation, and the questions that decide your paid budget split.
By Roozbeh Nazari3 min read - SEO
Hair Transplant SEO: Content That Passes YMYL Review
Hair transplant content has to clear Google's YMYL bar and Turkiye's health promotion rules at once. How to write copy that satisfies both.
By Roozbeh Nazari3 min read - SEO
12 common hreflang errors and how to detect them
Most hreflang errors are systemic rather than page-level. The 12 most common ones, and a three-layer method for catching them in production.
By Roozbeh Nazari3 min read - SEO
GEO 2026: measuring visibility at prompt level
The unit of GEO measurement is not the keyword, it is the prompt. A practical framework for building a fixed prompt set, logging answers and checking access.
By Roozbeh Nazari3 min read - Analytics
GA4 reporting for multilingual sites: locale-based funnel analysis
GA4's Language dimension measures browser language, not your site version. Custom dimension setup, Funnel Exploration and reporting practice for locale funnels.
By Roozbeh Nazari3 min read - SEO
Why locale auto-redirect is an SEO killer: the Googlebot and Accept-Language case (with evidence from our own site)
Automatic redirects based on IP and browser language show Googlebot a single version of your site. The mechanism, a 15-minute test procedure, and the right pattern.
By Roozbeh Nazari3 min read - SEO
AI Overviews in Türkiye: which queries trigger them, and how your brand becomes a source
Which patterns trigger AI Overviews on Turkish queries, how to raise your odds of making the source list, and how to measure visibility — field practice, no hype.
By Roozbeh Nazari3 min read - SEO
Multilingual SEO architecture for clinics: TR/EN/AR hreflang mistakes and the fix playbook
The most common hreflang mistakes on TR/EN/AR clinic sites, canonical conflicts, and the right fix order: multilingual architecture with a single source of truth.
By Roozbeh Nazari3 min read - SEO
AEO vs. GEO vs. LLMO: A Practical Glossary for Answer-Engine Optimization
A practical glossary for AEO, GEO, LLMO, and AI SEO, with safe ways to structure content for answer engines without promising citations.
By Roozbeh Nazari9 min read - Analytics
GA4 Setup for Lead Generation: Events, Key Events, and Consent-Safe Tracking
A practical GA4 setup guide for lead-generation sites: events, key events, UTMs, consent checks, and QA before you trust reports.
By Roozbeh Nazari10 min read - SEO
Core Web Vitals Diagnosis: How to Fix LCP, INP, and CLS Without Guesswork
A practical Core Web Vitals diagnosis workflow for LCP, INP, and CLS using field data, page templates, and fixes that reduce technical friction.
By Roozbeh Nazari10 min read - SEO
E-commerce SEO: Faceted Navigation, Product Schema, and Crawl Budget
A practical e-commerce SEO guide to control faceted navigation, product schema, crawl budget, and internal links before scaling product pages.
By Roozbeh Nazari11 min read - SEO
Structuring Content So AI Search Engines Can Reuse It
A practical guide to structuring content for AI search: clear passages, Q&A sections, schema, internal links, and source consistency.
By Roozbeh Nazari10 min read - Analytics
First-Party Measurement Readiness: Attribution Without Clean Cookies
A practical first-party measurement guide for cleaner attribution: UTMs, consent-aware events, server-side signals, and reporting limits.
By Roozbeh Nazari10 min read - SEO
Conversion Rate Optimization: A Diagnostic Approach to Finding and Fixing Friction
A diagnostic CRO method for lead-gen sites: find conversion friction with evidence, prioritize fixes, and test changes instead of guessing.
By Roozbeh Nazari9 min read - SEO
Video SEO: Getting Found in YouTube and Universal Search
A practical video SEO guide: structure titles, metadata, transcripts, and VideoObject schema so YouTube and Google can find and understand your videos.
By Roozbeh Nazari9 min read - SEO
SEO-Safe Website Migrations: A Pre-Launch Checklist to Reduce Ranking Risk
A pre-launch SEO migration checklist: URL mapping, redirects, metadata, hreflang, and crawl checks to reduce ranking risk during a replatform or redesign.
By Roozbeh Nazari10 min read - SEO
Multilingual SEO for International Brands: Common Mistakes and Fixes
The most common multilingual SEO mistakes — hreflang, duplicate content, and localization — plus practical fixes for international, multi-market brands.
By Roozbeh Nazari10 min read - SEO
Clinic SEO: How Medical Tourism Brands Can Build Search Visibility Safely
How medical tourism clinics can build search visibility responsibly, with trust signals, multilingual content, and SEO that respects health-ad rules.
By Roozbeh Nazari11 min read - SEO
SaaS SEO: Building a Search System That Supports Pipeline, Not Just Traffic
A SaaS SEO framework for connecting search to pipeline — intent mapping, topic clusters, and tracking that ties organic content to qualified demand.
By Roozbeh Nazari10 min read - SEO
Technical SEO Audit Checklist: Fix the Foundations Before You Scale
A prioritized technical SEO audit checklist for in-house teams: fix crawlability, indexation, architecture, Core Web Vitals, and schema before scaling.
By Roozbeh Nazari11 min read - SEO
The AI Search Visibility Checklist: A Multi-Engine Readiness Audit for Your Brand
A practical readiness checklist to help make your content easier for AI answer engines like ChatGPT, Perplexity, and Google AI Overviews to cite.
By Roozbeh Nazari9 min read - SEO
Core Web Vitals 2026: What actually matters
Two years since INP replaced FID. Data from 60 sites in our portfolio shows which metrics deserve a budget — and which don't.
By Roozbeh Nazari6 min read - Analytics
Cookieless attribution without losing your mind
Server-side tagging isn't a 'nice to have' — from Q3 2026 it's mandatory just to stay measurable. Migration notes from three clients.
By Roozbeh Nazari5 min read - Industry
TikTok Shop Türkiye market playbook
TikTok Shop is scaling its Türkiye pilot. Three brands in beta share what they learned in the first 90 days — what to do, what to skip.
By Roozbeh Nazari7 min read - Paid Media
Multi-touch attribution: when it works, when it doesn't
Every agency's favorite buzzword. In most cases it's an illusion you're paying for. When does it actually drive a decision?
By Roozbeh Nazari5 min read - Industry
MENA e-commerce trends · Q2 2026
Saudi Arabia, the UAE, and Egypt — paid media and marketplace dynamics across a quarterly read.
By Roozbeh Nazari6 min read - SEO
AI Overviews: how to rank in the generative SERP
Google's AI Overviews is redefining organic traffic. Three practical rules from a test across 40 queries.
By Roozbeh Nazari6 min read
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