International Market Analysis & Market-Entry Consulting

Demand is measured per market and per language, because the two rarely line up: Gulf buyers search in Arabic and English, Turkish speakers abroad may use either language, and Persian speakers live across many countries. We build a category keyword set in Turkish, English, Arabic, Persian and any other relevant language, and check it in every country in scope.

Keyword sets are written natively, not machine-translated, because the useful terms are often not the literal ones: a product nickname or dialect word can carry more intent than the dictionary term. Where a market relies on another search engine, such as Yandex in Russia, Naver in South Korea or Baidu in China, we treat the Google data as partial. The output is a demand map with tool-reported volumes, seasonality and buyer questions, labelled as directional estimates.

For each shortlisted market we review who appears for the core searches: local brands, international competitors, marketplaces and comparison sites, with their language versions, content depth, advertising visible in the Meta Ad Library and trust signals such as delivery terms. The gap between what buyers search and what competitors offer is where an entrant can stand out.

Platform availability is checked, not assumed. Google Ads, Meta and TikTok each document where they serve ads, and some sanctioned markets are excluded. Persian-language paid campaigns are planned only for Persian speakers outside Iran, never into the country itself.

Payment methods and marketplaces are research topics: whether buyers expect cash on delivery, local cards or wallets, and whether Amazon, Noon, Trendyol or Etsy shape the category. You confirm fees, contracts and account requirements with the providers.

Translation changes the words. Localisation changes what the buyer sees: keywords from local search data, the proof that matters locally, units, currency, delivery promises, imagery, contact channels and tone. For Arabic it also means choosing between Modern Standard Arabic and a regional register, and checking right-to-left layouts rather than mirroring them automatically.

Each pilot market gets a localisation brief: target terms, messages to keep, messages to change and claims that need local confirmation. Content is produced natively with reviewer approval. hreflang and URL structure belong to international SEO.

Gulf and wider MENA markets often combine Arabic and English search, messaging apps as a conversion channel, and regional marketplaces next to global ones. The plan tests which language converts rather than assuming one.

Diaspora audiences are a separate case: Turkish, Arabic and Persian speakers abroad search in their own language for products they know from home, through different keywords and communities than the host-country market.

For foreign brands entering Türkiye the logic reverses: Turkish search demand, domestic competitors, marketplace-led categories and Turkish-language positioning, with KVKK and sector advertising rules raised as questions for your legal advisers.

A pilot is an experiment with a question, not a soft launch: one market, one or two languages, a limited product range and the channels most likely to give a readable signal. Organic search builds slowly, so pilots usually pair paid search or social for speed with content that keeps working afterwards.

Test budgets are sized by method, not habit: estimate cost per click or lead from platform planning tools, work out how many conversions the test needs to show a meaningful difference, and set budget and duration from that. If that exceeds what you can commit, we narrow the test. Success and stop criteria are signed off before launch.