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/02 · UTM Link Builder
UTM Link Builder
Consistent UTM parameters, consistent reports.
Fill in the destination URL, source, medium, campaign, content, and term; receive a fully-encoded UTM link instantly.
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Tagged URL
https://seoevaluate.com/services?utm_source=meta&utm_medium=cpc&utm_campaign=q2-2026-launch
FAQ
Which UTM parameters are required?
GA4 requires only utm_source and utm_medium. utm_campaign is strongly recommended. utm_content and utm_term are optional but valuable for A/B tests.
Should UTMs be uppercase?
No — write them lowercase. GA4 is case-sensitive; 'Google' and 'google' are tracked as two separate channels.
Can fragments (#) be combined with UTMs?
Yes, but UTMs come first: ?utm_source=…&utm_medium=…#section. Browsers don't send fragments to the server; UTMs must be in the query string.
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